The video uses animated text, emoji-style artwork, electronica music, and sound effects to zip through the ballot measures, which cover everything from school bonds to condoms in adult films. "Rather than feel overwhelmed, we want voters in California to feel empowered," said Ennis. "There are some weighty decisions in this election, from changing prison sentencing to changing the pricing of prescription drugs. It's vital that everyone votes, but it's not easy to find out about what the props are or who's behind them. This PSA helps inform and engage voters."
This video is another installment of CWD's #VoteForReal campaign, a non-partisan effort to engage citizens in the electoral process separate from the much-debated presidential race. In its first 24 hours on Facebook, the video has thousands of views and has been shared dozens of times, showing the need for helpful voter resources. One Facebook commenter remarked, "That was fun"!
See the video on YouTube: https://youtu.be/O50_Y0SqRNc
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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/whos-behind-the-props-new-voter-psa-makes-sense-of-californias-17-ballot-propositions-300356113.html
SOURCE Consumer Watchdog