NEW YORK, Feb. 10, 2016 /PRNewswire/ -- swimsuitsforall, a FULLBEAUTY Brand and the leading online retailer for curvy swimwear, is once again making history with the unveiling of its new #SwimSexy campaign in the 2016 Sports Illustrated Swimsuit Issue. In this year's campaign, supermodel Ashley Graham is featured alongside British Ghanaian model Philomena Kwao and mature model Nicola Griffin. Not only are the three women some of the first curvy girls to appear in the publication, but at 56, Nicola is the oldest woman to grace the pages of the highly anticipated annual Swim issue. The new campaign ushers in the golden age of body positivity proving that women of all ages, shapes and sizes can be sexy.
Hitting newsstands on February 16, 2016, the campaign, shot by Russell James, features Ashley, Philomena and Nicola proudly flaunting their assets against the setting sun. The campaign's launch marks a shift in the traditional notions of a bikini body, showing that being curvy or older can be sexy. To accompany the ad, there will be a digital video featuring all three models strutting their stuff across a sun-kissed beach at swimsuitsforall.com.
"People think you lose your sex appeal as you get older – but that's a myth; I've never felt sexier. I have two daughters and I'm so proud they get to see me looking sexy and confident in a bathing suit," says Nicola Griffin.
"Body positivity and women's empowerment are issues close to my heart. swimsuitsforall has shown strong support for curvy women everywhere, and I am honored to be a part of the #SwimSexy movement!" says Ashley Graham.
"As a woman of color and curve model, I never imagined when I started modeling that I would be featured in the pages of Sport's Illustrated. The #SwimSexy campaign is redefining standards of beauty and I'm proud to be a part of it. My hope is that this campaign connects with women and girls of all ages, body-types, races and backgrounds," says Philomena Kwao.
As the swimwear leader for curvy women since 2005, swimsuitsforall is renowned for its groundbreaking campaigns and influencer collaborations, created with Kraftworks, that challenge traditional narratives of sexiness. Last year, the brand created a viral sensation with its #CurvesInBikinis ad starring Ashley Graham as the first plus size model to appear in the Sports Illustrated Swimsuit Issue. The campaign sparked a nationwide movement, with the media and top fashion brands quickly following suit. While the body positivity movement is far from over, there have never been more curvy women featured in editorials, runway shows, and ad campaigns.
"At swimsuitsforall we believe sexy is not limited to a certain size, shape or age - we're proud to be at the forefront of the body positivity movement. We continue to push the envelope with our campaigns, and this year's ad in the Sport's Illustrated swimsuit issue is no exception," says Moshe Laniado, CEO and President of swimsuitsforall.
The gold bikini featured in the #SwimSexy campaign is available immediately for pre-order at swimsuitsforall.com. Participate in the conversation by following #SwimSexy, and watch as the curvaceous movement continues.
swimsuitsforall makes shopping for a swimsuit just as enjoyable as being in one. Known for their unique perspective on swim lifestyle, swimsuitsforall has been the leader in swimwear for curvy women since 2005 by providing quality swimwear with superior construction, expert fit, and innovative design. The online retailer vows to eliminate swimwear-shopping dread and get you into the swimsuit that will best fit and flatter your unique body and personality. swimsuitsforall believes some of the most memorable times in our lives are spent wearing a swimsuit — by helping make those experiences better, happier, and accessible swimsuitsforall is making the world a better place to swim.
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FULLBEAUTY Brands is the most trusted, comprehensive resource for curvy women and big and tall men seeking fashion inspiration, style advice and clothing tailored to their individual needs. Proprietary brands under the FULLBEAUTY Brands umbrella include: Woman Within®, Roaman's®, Jessica London®, swimsuitsforall, KingSize®, BrylaneHome®, and fullbeauty.com®, an online marketplace offering a curated collection of the finest brands and thousands of products, as the premier fashion and lifestyle destination for women sizes 12+.