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Why Strategic Planning is Critical to Small Business Content Marketing Campaigns

Jun 12, 2013, 13:07 ET from PR Newswire Association LLC

NEW YORK, June 12, 2013 /PRNewswire/ -- With so many elements involved in developing a content marketing campaign, determining how all of those pieces fit into the overall puzzle can either make or break the success of a small business.

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In the most recent article on PR Newswire's PR Toolkit, Founder of Interact Media, Steve Lazuka outlines a two-pronged approach to follow when formulating your company's content marketing plan. He explains that you should start by asking a few questions such as "Where are we at the present?" before any actual planning may begin and then provides examples of common actions to take that all small businesses can benefit from.  From compiling e-books and podcasts to presenting information in a digestible format, Lazuka believes that a clearly defined strategic plan is key to the success of any business.

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PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.  The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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