NEW YORK, Sept. 6, 2016 /PRNewswire/ -- To continually build audience and reach, communications professionals can no longer rely on existing, owned audiences and channels to do. Billions of pieces of content are shared daily, making it difficult to find what's important in this age of infobesity. In order to succeed, continual focus on content distribution and new audience reach will move the needle and differentiate amidst content overload.
- Why communications professionals should care about content distribution
- The content distribution driver checklist for mapping an effective content marketing strategy
With the creation of content also comes the opportunity to distribute content, and PR can deliver more value when it takes advantage of the opportunity to fill a distribution niche. Download the full guide to learn what makes content newsworthy and how to rise to the top of the content explosion.
About PR Newswire
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals.
Stacey Miller | Cision
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