Why Understanding Audience Engagement Helps to Unlock Digital Media Opportunities

NEW YORK, March 8, 2021 /PRNewswire/ -- Influencers of all types and sizes now have more opportunity than ever to build and engage online audiences. Whether it's a YouTube or Instagram influencer looking to boost their audience, or a film studio looking to hype up its latest premiere, producers require effective engagement tools to get eyes on their content and make it stand out from the crowd. Some of the top tech companies today like BBTV (TSX: BBTV) (OTCQX: BBTVF), Facebook (NASDAQ: FB), Alphabet Inc (NASDAQ: GOOGL), Adobe Inc (NASDAQ: ADBE), and Fiverr International Ltd. (NYSE: FVRR) are providing tools that get the most out of social media and content platform algorithms to grow and engage online audiences for influencers and marketers.

BBTV Launches New Engagement Tools After Record Year

Based in Vancouver, British Columbia, BBTV (TSX: BBTV) (OTCQX: BBTVF) is a digital media company that specializes in helping influencers increase viewership and drive revenue. The company's clients range from YouTubers and social media influencers of all sizes to major entertainment studios, including Sony Pictures, NBA, and Viacom. With more than 600 million monthly unique viewers across all of its content, BBTV is the world's second largest video property, according to data from Comscore.

BBTV has achieved that level of visibility for its clients with a comprehensive array of tools and solutions that help influencers engage and grow online audiences, while also helping them make more money. BBTV's suite of technologies includes tools to help influencers increase content visibility through content optimization, connect with the right creative partners for collaboration, manage and protect intellectual property, and more.

On February 4, BBTV launched its latest tool to help influencers better understand their audience engagement. The company has added a new Video Scoring System to its suite of solutions, which analyzes and scores key video performance metrics, including viewership, engagement, watchability, brand safety, and comment sentiments. The system then uses that data to deliver a comprehensive but concise performance score. This insight can help creators, influencers, and marketers better understand their audiences and plan their future content. BBTV's own Direct Ad Sales team is using the Video Scoring System to provide deeper insights into BBTV's video library to assist with more robust targeting for advertising campaigns.

"In today's world there are hundreds of hours of video content uploaded every minute and brands need complete peace of mind that they are advertising alongside relevant and brand safe content, every day," comments Doug Johnson, BBTV VP Branded Entertainment & Ad Sales. "We deliver a completely targeted solution that analyses the content at the video level in every campaign. This depth of analysis and transparency to the brand ultimately results in increased performance and greater campaign success."

On March 4, BBTV released the company's 2020 Q4 and full year results. The company reported Q4 revenues of $150.8 million, a 40% increase over the same period in 2019. For the full year in 2020, BBTV reported revenues of $459.0 million, a 23.3% increase over the previous year. BBTV Share of that revenue was $39 million, and gross profit was $36 million, showcasing a very efficient platform and implying a 93% Adjusted Gross Margin for 2020.

Companies and Platforms Build Engagement Tools

Facebook's (NASDAQ: FB) algorithm has for years been notoriously difficult for creators and marketers on the platform to get a handle on, and as a result, Facebook audience engagement can seem particularly arcane. To counteract this, Facebook offers a range of analytics and tools to increase audience engagement. Still, many users turn to third-party tools offered by other companies to increase engagement and visibility on the platform.

Alphabet Inc (NASDAQ: GOOGL) offers a range of tools and resources for creators on its YouTube platform. The centerpiece of these resources is the YouTube Creator Academy, which takes new creators through the vast array of analytics, tools, and metrics available on the platform to drive visibility, views, shares, and engagement. In January and early February, YouTube released a series of guides for self-certification for monetization of gaming content.

On February 9, Adobe Inc (NASDAQ: ADBE) announced new capabilities for its Adobe Experience Cloud suite of integrated online marketing and web analytics products. Adobe Experience Cloud is a set of tools for online creators and advertisers that includes analytics, social, advertising, media optimization, targeting, web experience management, and more.

Freelance services marketplace Fiverr International Ltd. (NYSE: FVRR) offers its users analytics and metadata customization tools to help freelancers increase the visibility of their services on the platform to potential clients. On the other end of Fiverr's business, the platform is full of freelancers specializing in driving audience engagement.

There's more opportunity than ever in online creation and marketing, but to access that opportunity, creators need tools to get eyes and engagement on their content. Companies like BBTV are building and providing those tools.

Click here to find out more about BBTV.

Disclaimer:  Microsmallcap.com (MSC) is the source of the Article and content set forth above. References to any issuer other than the profiled issuer are intended solely to identify industry participants and do not constitute an endorsement of any issuer and do not constitute a comparison to the profiled issuer. FN Media Group (FNM) is a third-party publisher and news dissemination service provider, which disseminates electronic information through multiple online media channels. FNM is NOT affiliated with MSC or any company mentioned herein. The commentary, views and opinions expressed in this release by MSC are solely those of MSC and are not shared by and do not reflect in any manner the views or opinions of FNM. Readers of this Article and content agree that they cannot and will not seek to hold liable MSC and FNM for any investment decisions by their readers or subscribers. MSC and FNM and their respective affiliated companies are a news dissemination and financial marketing solutions provider and are NOT registered broker-dealers/analysts/investment advisers, hold no investment licenses and may NOT sell, offer to sell or offer to buy any security.

The Article and content related to the profiled company represent the personal and subjective views of the Author (MSC), and are subject to change at any time without notice. The information provided in the Article and the content has been obtained from sources which the Author believes to be reliable. However, the Author (MSC) has not independently verified or otherwise investigated all such information. None of the Author, MSC, FNM, or any of their respective affiliates, guarantee the accuracy or completeness of any such information. This Article and content are not, and should not be regarded as investment advice or as a recommendation regarding any particular security or course of action; readers are strongly urged to speak with their own investment advisor and review all of the profiled issuer's filings made with the Securities and Exchange Commission before making any investment decisions and should understand the risks associated with an investment in the profiled issuer's securities, including, but not limited to, the complete loss of your investment. FNM was not compensated by any public company mentioned herein to disseminate this press release but was compensated twenty five hundred dollars by MSC, a non-affiliated third party to distribute this release on behalf of BBTV Holdings Inc.

FNM HOLDS NO SHARES OF ANY COMPANY NAMED IN THIS RELEASE.

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may", "future", "plan" or "planned", "will" or "should", "expected," "anticipates", "draft", "eventually" or "projected". You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company's annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and MSC and FNM undertake no obligation to update such statements.

Media Contact:

FN Media Group, LLC 
[email protected] 
+1(561)325-8757

SOURCE Microsmallcap.com