Whyte & Mackay Launches Mackinlay's "The Journey"

NEW YORK, October 26, 2012 /PRNewswire/ --



Whyte & Mackay today, October 26 2012, launched a new version of its world famous Mackinlay's malt at Whisky Fest in New York

Affectionately known as "Shackleton's whisky", the spirit is a replica of the century old whisky found under Ernest Shackleton's hut on the Antarctic. Following the huge success of its original recreation, the Glasgow based distiller has launched a follow up called Mackinlay's The Journey.

The move was prompted by a request from the Antarctic Heritage Trust (AHT), the charity which found the whisky, to find ways to raise much needed funds for the conservation of the expedition bases on the Antarctic.

The first run of the replica Mackinlay's sold out within a year and that success raised close to £250,000 for the AHT. The funds will be used for conservation and research, and a web based education programme about the great explorer.

The release of the new recreation is expected to raise a further £500,000 for the AHT.

The Trust's executive director Nigel Watson said: "I was delighted when I heard the news that Whyte & Mackay would launch a different product called Mackinlay's The Journey. Not only will it give more people a chance to taste part of history, the donation from future sales will greatly assist our efforts to conserve and maintain Shackleton's Antarctic legacy for the benefit of current and future generations. The Trust is extremely grateful for their major contribution to the cause."

For further information about the new product and an exciting new adventure supported by the brand click below

http://www.emediarelease.de/mackinlayscotch.html

For Media Inquiries for Whtye & Mackay:

Rob Bruce, Head of Global PR, Whyte & Mackay rob.bruce@whyteandmackay.com +44(0)750-784-9831

Jill Inglis, Global PR Manager, Whyte & Mackay jill.inglis@whyteandmackay.com +44(0)773-636-5247


SOURCE Whyte & Mackay



More by this Source


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.