Whyte & Mackay Launches Mackinlay's "The Journey"
NEW YORK, October 26, 2012 /PRNewswire/ --
Whyte & Mackay today, October 26 2012, launched a new version of its world famous Mackinlay's malt at Whisky Fest in New York
Affectionately known as "Shackleton's whisky", the spirit is a replica of the century old whisky found under Ernest Shackleton's hut on the Antarctic. Following the huge success of its original recreation, the Glasgow based distiller has launched a follow up called Mackinlay's The Journey.
The move was prompted by a request from the Antarctic Heritage Trust (AHT), the charity which found the whisky, to find ways to raise much needed funds for the conservation of the expedition bases on the Antarctic.
The first run of the replica Mackinlay's sold out within a year and that success raised close to £250,000 for the AHT. The funds will be used for conservation and research, and a web based education programme about the great explorer.
The release of the new recreation is expected to raise a further £500,000 for the AHT.
The Trust's executive director Nigel Watson said: "I was delighted when I heard the news that Whyte & Mackay would launch a different product called Mackinlay's The Journey. Not only will it give more people a chance to taste part of history, the donation from future sales will greatly assist our efforts to conserve and maintain Shackleton's Antarctic legacy for the benefit of current and future generations. The Trust is extremely grateful for their major contribution to the cause."
For further information about the new product and an exciting new adventure supported by the brand click below
For Media Inquiries for Whtye & Mackay:
Rob Bruce, Head of Global PR, Whyte & Mackay email@example.com +44(0)750-784-9831
Jill Inglis, Global PR Manager, Whyte & Mackay firstname.lastname@example.org +44(0)773-636-5247
SOURCE Whyte & Mackay
More by this Source
Whyte & Mackay Selects Park Street
Sep 10, 2013, 08:45 ET
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.