GREELEY, Colo., March 5, 2013 /PRNewswire/ -- Wild Calling Pet Foods today announced that John Ray will join the company as corporate vice president of product development and national sales. Ray will lead Wild Calling's efforts to penetrate the market in offering "premium pet foods at a palatable price." He will also help the company distribute its products in the United States and Canada as well as overseas into targeted upscale markets.
The startup pet food company intends to achieve rapid recognition as a supplier of 96% real meat pet food at affordable prices. Hiring Ray was a strategic step in its roll out of the pioneering brand, as the VP's considerable experience and stature will nicely compliment that of the company's founder and president, Tim Petersen.
Tim had been a respected distributor of natural pet foods for decades and was inspired to create this new brand upon feedback from the market that said "give us a healthy food, with no fillers, and nothing fake – at a price that's easy to swallow.'"
Now he and Ray will move forward together to seek to fill that obvious market demand.
"I am thrilled to welcome John to our innovative company," Petersen said. "This is a win of huge proportions for us. John's talent and initiative can take us to sales levels that are at once stretch goals yet are very sustainable, given his maturity at the helm."
John Ray had been the COO of Nature's Logic, 100% Natural Pet Food, as well as the VP of Operations of Nulo, Inc, a pet food brand that championed ingredient transparency. Ray's resume points to a career history of new initiatives as well as concern with quality in both products and processes.
"Ray has a long record of accomplishments in the pet foods industry and he has been on my hiring radar for quite some time," Petersen said. "I'm certain we'll achieve great things side by side!"
Wild Calling Pet Foods (www.wildcalling.com) is a US manufacturer of premium dog and cat foods. Founded in 2012 and based in Greeley, CO, the company is family owned and operated.
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SOURCE Wild Calling Pet Foods