Wilson Staff Launches New, Revolutionary Iron For Crossover Players Seeking Distance With Incredible Feel

Jan 05, 2016, 07:00 ET from Wilson Sporting Goods, Co.

CHICAGO, Jan. 5, 2016 /PRNewswire/ -- Wilson Golf today announced the launch of a new iron designed to dramatically improve player distance and accuracy, called the Wilson Staff C200™. Wilson Labs, the innovation hub at Wilson Sporting Goods, Co., engineered these irons for the Crossover (C) player whom Wilson Golf defines as a mid to high handicap player seeking distance and accuracy, but in a more playable, midsize offering.

At the core of the C200 clubs is cutting-edge, proprietary, patent-pending FLX Face™ Technology. This technology minimizes the contact points between the body and thin face. In fact, 76% of the thin face is actually free from the body of the iron, allowing for maximized face flex upon impact. These voids, known as Power Holes, are literal holes that go completely through the head and provide the space for the face to flex. They are then filled with a TE031 Urethane to provide outstanding feel for the game improvement player.

"We are extremely excited and proud to introduce the C200 irons and FLX Face Technology," said Michael Vrska, Global Director of Golf Innovation for Wilson Labs. "This iron is designed to provide incredible distance and the testing feedback from amateur players and our Wilson Advisory Staff pros have validated that."

"We knew we wanted to create a completely new club – one with easy-to-understand, visible technology.  The distance, forgiveness, and feel of the C200 irons exceeded even our high expectations. In our Wilson Labs play-testing, we are seeing results that far surpass what traditional irons currently offer," added Vrska.

The C200 line features will be available for purchase on January 15. For more information, please visit www.WilsonStaff.com

F-C-D Player Profiling System
Wilson Staff developed the F-C-D system to meet the technology needs of every golfer. Defining players into three categories, Feel, Crossover and Distance, this system matches club features and benefits with individual playing styles.

About Wilson Sporting Goods, Co.
Chicago-based Wilson Sporting Goods, Co., a subsidiary of Amer Sports, is one of the world's leading manufacturer of sports equipment, apparel and accessories. Wilson Golf is a global leader in high performance golf equipment and uses player insights to design products that push golf innovation into new territories. Through its dedication to creating products that enable athletes at every level to perform at their best, Wilson has earned its place as a leader in sporting goods for over a century.

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SOURCE Wilson Sporting Goods, Co.



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