WiMP Chooses Gracenote to Power Music Recognition For New iPhone and iPad Apps

BERLIN, Nov. 14, 2012 /PRNewswire/ -- WiMP has selected Gracenote MusicID® to power the music recognition feature in its iPhone and iPad Apps, available today in Germany, Norway, Sweden and Denmark. The addition of Gracenote MusicID makes it easy for WiMP subscribers to identify a track by simply holding their phone to wherever music is playing. From there, they can start a playlist or share with friends on Twitter and Facebook.

The music experts at Gracenote have analyzed and created metadata describing almost every album and song on the planet. Gracenote data is combined with Gracenote MusicID recognition technology to make it possible for the WiMP App to identify songs by simply "listening" to a few seconds of the track and matching it to its unique audio fingerprint in the Gracenote database.

"We believe music identification should be a standard feature in any music application. Popular streaming music services can no longer solely rely on branded standalone music recognition Apps to drive discovery for their platforms," said John Sierotko , senior vice president of sales at Gracenote. "By integrating music recognition directly into their iPhone and iPad Apps, WiMP is ensuring music fans can identify and connect with artists and songs in the WiMP catalog, whenever and wherever they want."

WiMP is an ad-free, music streaming service available in Germany, Norway, Sweden and Denmark. With more than 350,000 paid subscribers and millions of songs in its catalog, WiMP focuses on helping fans find new music and old favorites through recommendations, Top 20 lists and featured artists. The addition of a mobile App extends the WiMP music experience to mobile devices, allowing subscribers to enjoy songs anywhere they go.

About Gracenote
A pioneer in digital media, Gracenote, Inc. provides music and video content and technologies to the world's hottest entertainment products and brands. The company's partners in the entertainment community include major music publishers and labels, prominent independents and movie studios. A wholly owned, independent subsidiary of the Sony Corporation of America (SCA), Gracenote has offices in Tokyo, Munich, Berlin, Seoul, and Taipei with worldwide headquarters in Emeryville, California. For more information, follow us at @GracenoteTweets and www.facebook.com/PoweredbyGracenote.

About WiMP
WiMP is a music streaming service focusing on inspiring users to find new music and old favorites. Through local editorial teams in each country, WiMP provides daily recommendations, tips and playlists for any occasion. The service is available on computers and mobiles, tablets and network players. Read more on www.wimp.no, www.wimpmusic.se, www.wimp.dk or www.wimp.de

Gracenote, Gracenote MusicID are either trademarks or registered trademarks of Gracenote, Inc. All other names are trademarks and/or registered trademarks of their respective owners.

For More Information Contact:
Kristin Castillo Eldnes
Head of communication and PR
Tel: +47 908 07 389
kristin.eldnes@wimpmusic.com

Veronica Skelton

Concept PR for Gracenote

415.342.3435
vskelton@gracenote.com

SOURCE Gracenote

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