Wine Drinkers Keep It Fresh, Flirty And Smooth
Wine Drinkers Bare it All in a Recent Survey Conducted by Simply Naked Wines
SAN FRANCISCO, Nov. 1, 2012 /PRNewswire/ -- Wine drinkers like to have fun: these sassy individuals describe themselves as playful and confident and love to sip in social settings with friends, family and love-interests. Furthermore, wine drinkers like to get their flirt on – especially while drinking a glass of wine – and are more likely to describe themselves as free-spirited compared to non-wine drinkers and agree everything is better undressed. To learn more about this adventurous and confident subset, Simply Naked Wines conducted a national survey with KRC Research in May, 2012 to reveal some steamy stats about our nation's wine drinkers.
For starters, wine drinkers consider themselves to be social creatures, enjoying wine with friends (75 percent), at parties (77 percent) and – more intimately – out on dates (72 percent). Younger wine drinkers (ages 21-39) agree with this notion, with nearly half (49 percent) reporting that flirting is more fun with a glass of wine. In fact, when it comes to romance more than half of wine drinkers report enjoying wine when feeling "in the mood," while two thirds go as far to say they like a glass either before or after being intimate. And furthermore, 34 percent of wine drinkers agree that "everything is better undressed" – a statement that Simply Naked, as an unoaked wine brand, definitely supports.
Because the grapes are aged in stainless steel rather than oak barrels, Simply Naked wines allow the inherent, pure grape flavors to stand out in each varietal. The wines rely on the premium quality of its fruit, so the brand's nature is to flaunt its confidence with a fruit-forward, vibrant style. Correspondingly, the survey results show that wine drinkers are a match for this signature confidence to go unoaked: 54 percent of wine drinkers describe themselves as confident, with 49 and 40 percent identifying as outgoing and adventurous, respectively. In fact, 40 percent of this wine-loving and vivacious group has done three or more adventurous activities in the past year like traveling alone abroad, getting a radical new haircut or strutting their stuff in a bikini, with more than half entertaining the idea in the near future.
"Simply Naked wines don't hide behind anything – they are fresh, simple and straight-forward, and have the confidence to let the true, unmasked flavors of their grape varietals shine," said Simply Naked Marketing Director Chris Huels. "The survey was a great way to tap into wine drinkers' personalities and their own inclination to exude the same confidence Simply Naked Wines boasts. We were excited to see that the insights found consumers' attitudes and behaviors parallel the same flirtatious, lively and playful nature of our wines."
For more results from the survey, visit SimplyNakedWinesInfographic.com.
No Clothes, No Problem! Everything is Better Undressed
The introduction of Simply Naked's newest varietal, Undressed Red, comes at a perfect time: red blends are currently the number one varietal in the domestic, red table wine category and have experienced a 48 percent increase in dollar sales over the past year.
Bright red raspberry, plum and cherry fruit notes excite the palate followed by a lengthy finish. Rich and luscious, this new red blend is the perfect wine to share with a significant other (or hopeful prospect), as almost two thirds of wine drinkers said they prefer wines that are smooth (60 percent) and fruity (59 percent).
Get Naked (Simply, That Is)
Simply Naked wines launched in June, 2011, offering the nation's first complete lineup of unoaked wine. The brand includes a collection of seven varietals, all for a suggested retail price of $9.99: Pinot Grigio, Chardonnay, Merlot and Cabernet Sauvignon, and most recently the Undressed Red, Moscato and Sauvignon Blanc. The wines are aged in 100 percent stainless steel, which allows the true varietal character to be fully expressed without the influence of oak.
The wines are made for easy-drinking and effortlessly pair with a wide variety of foods. The unoaked wine lineup offers the perfect complement to a lighter style of food and eating.
About Simply Naked Wines
Simply Naked launched its full range of unoaked wines in the U.S. in June, 2011, and now offers seven varietals: Pinot Grigio, Chardonnay, Sauvignon Blanc, Moscato, Merlot, Cabernet Sauvignon and Undressed Red. By aging the wines in stainless steel rather than oak barrels, the crisp fruit flavors of the grapes can express themselves fully without being masked. Wines aged in stainless steel require high quality fruit sourced from superior regions to yield an unoaked wine that is fruit forward, balanced and structured with few winemaking inputs.
 KRC Research conducted an online survey of 1,000 adults, ages 21 and over, from May 24-31, 2012.
 Qualified as those 21 and older who drink at least once per month.
 Symphony IRI Group, Total U.S. - Multi Outlet + Convenience 52 weeks, Red, Table, Super Premium ($8.00 – $10.99), Domestic, ending September 9, 2012.
SOURCE Simply Naked Wines
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