Wine Sisterhood Opens Digital Marketplace Dedicated To Women Who Love Wine
NAPA VALLEY, Calif., April 2, 2013 /PRNewswire/ -- Wine Sisterhood, a vibrant digital community promoting wine conversations and engaging consumers in the enjoyment of wines through social networking on a variety of web-based and mobile platforms, announces the launch of a new on-line store at shop.winesisterhood.com.
Wine Sisterhood, the brainchild of the fast-growing wine sales and marketing company, Canopy Management, is rated the number one digital destination in winery cyberspace by VinTank®. Wine Sisterhood has been an integral part of the marketing and communications strategy of Canopy Management since its inception in 2008, consolidating a digital community of passionate wine drinkers—mostly, but not exclusively, female.
"The mission of Wine Sisterhood was to create a space where women could meet and engage in conversation about wine—not only our brands—but the world of wine in general," says Terry Wheatley, Founder and Chief Marketing Officer. "As our community grew (now over 240,000 Facebook fans), they were asking us for items that would let them take the Wine Sisterhood lifestyle home."
To build the digital Wine Sisterhood store, Wheatley tapped into the talents of two long-time associates and friends: design and retail experts Margo Tantau and Stephanie Mayer. Longtime friends Tantau and Mayer grew up together in Napa Valley. Tantau's career began with the beloved St. Helena retail store, Tantau. Upon its closing, Tantau created an innovative retail venture called Relish, and worked as a style editor at national magazines, followed by a creative director position at Hallmark. She now shares a concept called WoW please with business partner Abby Campbell, representing artists and curating retail development projects with companies such as the Wine Sisterhood.
Mayer has spent 20 years as a professional tastemaker and stylemaker. Mayer began her career with Gallo followed by marketing stints at Dreyer's Grand Ice Cream and Michael Osborne Design San Francisco. For many years, she was Senior Director of Marketing at Old Navy (GAP Inc.) helping launch and create style standards for the highly successful Old Navy retail brand, and retail branding for Banana Republic and Gap brands. Currently, Mayer is an independent creative consultant focusing on innovative design solutions for brands and interiors. Designer Brooklyn Brown helped articulate style for the Wine Sisterhood proprietary merchandise.
Tantau and Mayer spent twelve months researching, sampling and creating the new brand aesthetic for the Wine Sisterhood store. Mayer selected bright, spring-like orange and pink as the color palette for the shop and items, and suggested the use of "word clouds" on many of the branded items to reinforce the fun, yet empowering messages of the Wine Sisterhood. Tantau focused on sourcing items from small artisans with unique stories to resonate with and inspire the Wine Sisterhood community. Design and implementation of the store was created by Orange You Glad, Brooklyn with back end by Shopify. Digital expert Aliza Sherman consulted on social media integration.
Consumers may also purchase the wines of Canopy Management and the Wine Sisterhood by clicking on a link to wine fulfillment partner, Vinesse, a leader in direct-to-consumer wine sales licensed to ship wine across the U.S.
"We are thrilled to cut the ribbon on our new Wine Sisterhood store," comments Terry Wheatley. "We owe so much of our success as a wine company to embracing the marketing power of digital media. It's been key to building our wine company and brands. Now, we can offer our loyal wine sisters yet another way to enjoy the wine country lifestyle—through our favorite food products, wine, wine accessories, travel items, entertaining must-haves and wearables."
About Canopy Management
Founded in 2008, Canopy Management is a wine creation, sales and marketing company devoted to bringing delicious, creative, authentic wine brands to the under $15 marketplace. Canopy is the innovator of Wine Sisterhood, a digital community promoting wine conversations among women and engaging female consumers through the innovative use of social networking. Canopy Management produces a portfolio of wines with unique personalities, packaging, quality and value, including Middle Sister, Purple Cowboy, pro-mis-Q-ous, Monogamy, Deep Purple, Haute Red, White Haute and Kate and Cassie and Good Daughter. Canopy Management wines are distributed nationally and in Canada. www.canopymanagement.net
About Wine Sisterhood™
Sisterhood is powerful! The Wine Sisterhood is a vibrant digital community promoting wine conversations and engaging consumers in the enjoyment of wines through the innovative use of social networking on a variety of web-based and mobile platforms. Members of the Wine Sisterhood help inform brand development at Canopy Wine Company, a wine creation, sales and marketing company devoted to bringing delicious and authentic wines to the under $15 marketplace. The result is a broad portfolio of wines with unique personalities, packaging, quality and value guided by the opinions of consumers. The wines include Middle Sister, Purple Cowboy, pro-mis-Q-ous, Monogamy, Deep Purple, Haute Red, White Haute, Cowgirl Sisterhood, Wine Sisterhood and Good Daughter. Wine Sisterhood wines are available at fine retailers nationally and www.winesisterhood.com
SOURCE Wine Sisterhood
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