Since partnering with Teuwen Communications in 2012, Wines of Alsace debuted a new brand identity, logo, imagery, website and social media presence. The region's visibility in the Northeast and Illinois market was also strengthened before expansion to the West Coast with successful media and trade programs, as well as on- and off-premise activations, in San Francisco, Los Angeles, San Diego, Portland and Seattle.
The 2017-2018 program aims to further capitalize on West Coast programs while reinvigorating the Midwest and East Coast. The engaging campaign combines media relations, themed press dinners and sponsorship of the 10th annual Wine Bloggers Conference with trade and consumer programs, such as GuildSom seminars, bi-coastal retailer promotions and participation in BubblyFest, Wine on Wheels and Riesling Without Borders. Wines of Alsace's digital components will support all programming and offer a fun, educational and dynamic look at the region and its wines.
Key facts and figures for Alsace wines:
- 90% white wine production
- 53 AOCs: AOC Alsace (71% of production), Crémant d'Alsace (25%) and 51 individual Alsace Grands Crus (4%)
- 38,300 acres of vineyards and 150 million bottles produced on average
- The US represents the 6th largest market by volume and the 3rd largest market by value
- Exports by volume of Alsace wines to the US have increased 24% since 2011
To learn more about Wines of Alsace, please visit www.WinesofAlsace.com or connect with the region on social media at @drinkAlsace on Twitter and Instagram and Wines of Alsace USA on Facebook.
For more information on Wines of Alsace, please contact:
Cassidy Havens, DipWSET, email@example.com | Stephanie Teuwen, firstname.lastname@example.org
Hannah Bowler, email@example.com | Louise Jordan, DipWSET, firstname.lastname@example.org
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/wines-of-alsace-builds-on-us-marketing-initiative-for-fifth-consecutive-year-300409055.html
SOURCE Wines of Alsace