Wines Of Provence Retains Calhoun & Company Communications For National Media Relations Lead

Rosé Wines From Provence Aim for Deeper National Awareness With SF Agency

Feb 11, 2016, 08:13 ET from Wines of Provence

SAN FRANCISCO, Feb. 11, 2016 /PRNewswire/ -- Wines of Provence, representing the iconic rosé wines from Provence, France, announced the appointment of renowned wine and spirits San Francisco based public relations agency, Calhoun & Company Communications, LLC.

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Wines of Provence are considered the gold standard and market leader for the ever-expanding category of rosé wines, hailing from the Provence region of France. Sales of rosé from Provence have continued to climb dramatically in the U.S., prompting Wines of Provence to partner with a nationally focused PR firm in order to expand coverage on both the east and west coasts. Calhoun & Company, founded in 2003 by Katie Calhoun, specializes in wine and spirit brands across all media types and channels, from consumer lifestyle to trade.

"We are pleased to partner with Katie and her team at Calhoun & Company for this critical evolution of Wines of Provence in the US market," said Eric Dufavet, Director of Wines of Provence."There is great momentum behind French, Provençal rosé and we look forward to Calhoun & Company's proven success in sharing the stories of our region and the surprising variety of style, color and taste in our wines."

"Rosé is a thrilling category and to represent the benchmark Wines of Provence is really exciting," noted Calhoun. "We can't wait to share our enthusiasm with our media colleagues and their readers; there is much to love and learn about these wines and the unique corner of the world where they come from!"

About Calhoun & Company
Calhoun & Company Communications is a dynamic public relations and marketing communications agency based in San Francisco with a specialized focus on the fine wine and premium spirits industries. Vision, passion and industry expertise set it apart to deliver superior service and results. From high profile consumer lifestyle, epicurean and travel placements, to strategically targeted trade initiatives and carefully executed media buys, they communicate stories and build brands with style, sophistication and substance. www.calhounwine.com

About Wines of Provence
Wines of Provence, known in France as the Conseil Interprofessionnel des Vins de Provence, is an organization representing more than 600 wine producers and 40 trade companies from the Provence region of France. Its mission is to promote and advance the wines of the region's primary appellations. The organization's members together produce 96 percent of Provence's Appellation d'Origine Protégée (AOP) wines. More information can be found at www.winesofprovence.com and on social media at:

 

MEDIA CONTACT

TRADE CONTACTS

Katie Calhoun

Julie Peterson/Allison Slute

Calhoun & Company Communications

Wines of Provence  - U.S. Office

3275 Sacramento Street

1025 Thomas Jefferson St. NW, Suite 420 East

San Francisco, CA  94115

Washington, DC 20007

415-346-2929

202-499-4263

katie@calhounwine.com

trade@winesofprovence.com

www.calhounwine.com

www.winesofprovence.com

 

 

 

SOURCE Wines of Provence



RELATED LINKS

http://www.winesofprovence.com
http://www.winesofprovence.com