Buffalo Wings & Rings® and Coca-Cola® Announce March Madness® Giveaway

CINCINNATI, Feb. 23, 2012 /PRNewswire/ -- The basketball heroes of the hardwood are back in action, and one lucky fan is a step closer to experiencing March Madness® thanks to Buffalo Wings & Rings and Coca-Cola®. The popular family sports restaurant, Buffalo Wings & Rings, has teamed up with Coca-Cola to award an exclusive all-expense-paid trip for two to the 2012 NCAA® Men's Final Four® in New Orleans, March 31 - April 2, 2012. Wing and basketball connoisseurs alike can enter the March Madness Giveaway at buffalowingsandrings.com today.

(Photo: http://photos.prnewswire.com/prnh/20110629/CL27229 )

"The March Madness Giveaway is our way of recognizing loyal customers and sports fans across the nation who rally behind their teams and communities," said Roger David, president and CEO. "We invite everyone to enjoy this exciting college basketball season at their local Buffalo Wings & Rings where we'll serve up the finest wings and new menu items alongside the best games."

Fans can enter the sweepstakes now through March 11 on the Buffalo Wings & Rings website at http://www.buffalowingsandrings.com, on the brand's Facebook page at http://www.facebook.com/wingsrings, or through Coke at www.cokeplaytowin.com/bwrhoops. No purchase is required and sweepstakes rules are available in participating Buffalo Wings & Rings restaurants and online.

Buffalo Wings & Rings recently launched its family-friendly menu featuring a wide array of fare suited to both adults and children, including traditional and boneless Buffalo-style wings, and hand-breaded chicken tenders – all available in nine sauces with five customizable levels of heat. Boasting a total of 45 different flavor combinations, guests can dunk their favorite wings in the Buffalo Wings & Rings homemade bleu cheese sauce or combine their favorite flavors and heat to create a unique taste of their own. The menu also features massive burgers, salads, wraps, pitas and gyros, plus a full range of appetizers. A full kids menu gives the young sports fans of America tasty options as well.

More than 50 Buffalo Wings & Rings locations nationwide are participating in the Buffalo Wings & Rings and Coca-Cola March Madness® promotion. Visit http://www.buffalowingsandrings.com/locations for a list of restaurants, and chat with Buffalo Wings & Rings on Facebook.

About Buffalo Wings & Rings
Established in 1984, the sports restaurant franchise has always been committed to giving customers the absolute finest wings in America. Over the years, the brand has pioneered and perfected the art of homemade sauces and fresh wings, with a community-focused model that connects the brand to its customer through a shared purpose. Now, the brand celebrates this success and works to further evolve to meet the needs of families and wing connoisseurs everywhere. Visit www.buffalowingsandrings.com for more information.

Melanie Murray
513-562-0222
mmurray@buffalo-wing.com

SOURCE Buffalo Wings & Rings

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