The WPC and its 200+ members have collaborated to make Qi wireless charging the predominant industry standard that it is today with an installed base of more than 200 million products shipped and in the hands of consumers today.
"We look forward to seeing Paul elevate the WPC's marketing efforts to further drive consumer adoption and education, while also expanding how Qi is deployed across automotive, hospitality/travel and new markets through strategic partnerships," said Menno Treffers, WPC Chairman. "In addition, he has proven to be a transformative leader in mobile and consumer sectors for marquee companies and has a reputation for building brands, propelling growth and cultivating change."
Paul co-founded Brand Slam, LLC, a marketing consultancy four years ago, and before this, from 2008 until 2012, served in senior marketing roles including CMO for Samsung's U.S. mobile phone business. He transformed Samsung's marketing approach, helping take the brand to number one in total U.S. mobile phone market share. Furthermore, his innovative marketing strategy and leadership in the creation and launch of the Galaxy brand helped Samsung grow its market share in the critically important U.S. smartphone market by a factor of four during his tenure.
Paul earned his MBA from Kellogg Graduate School of Management at Northwestern University and graduated magna cum laude with a BSBA degree from Drake University.
For more information, visit: www.wirelesspowerconsortium.com.
About the Wireless Power Consortium
Established in 2008, the Wireless Power Consortium is an open, collaborative standards development group of more than 220 company members based in approximately 23 countries. WPC's members include ASUS, Belkin, Bosch, Canon, ConvenientPower, Dell, Delphi, Haier, HTC, iHome, IKEA, LG, Motorola, mophie, Panasonic, PowerbyProxi, Royal Philips, Samsung, Sony, TDK, Texas Instruments and Verizon Wireless.
These companies -- large and small competitors and ecosystem partners, from all parts of the industry and all parts of the globe -- collaborate for a single purpose: to design and evolve the world's most useful, safe and efficient standard for wireless power.
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SOURCE Wireless Power Consortium