2014

Wireless Solutions to Improve In-store Sales, Optimize Shopper Engagement, and Combat "Showrooming"

NEW YORK, Oct. 30, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Wireless Solutions to Improve In-store Sales, Optimize Shopper Engagement, and Combat "Showrooming"

http://www.reportlinker.com/p01853298/Wireless-Solutions-to-Improve-In-store-Sales-Optimize-Shopper-Engagement-and-Combat-"Showrooming".html#utm_source=prnewswire&utm_medium=pr&utm_campaign=e-Commerce

Overview:

The retail industry is speedily evolving with spectacular changes in consumer buying behavior. Retailers need to have new strategies to satisfy their customers and enrich their buying experience. Online shopping is getting popular day by day and it is more popular than ever, but brick-and-mortar stores still dominate and have a larger share of the pie. Retailers are now thinking that they need to make their stores more attractive to shoppers who are completely satisfied shopping online.

Showrooming is the practice of checking out products in a traditional brick and mortar retail store without buying it and then shopping online to get a lower price for the same item. Online stores usually offer lesser prices than their brick and mortar counterparts, because they do not have the same overhead expenses.

This research addresses retail, in-store challenges and concerns including the so called "showrooming" trend. The report evaluates solutions to improve in-store sales, increase shopper loyalty, and overall engagement. These solutions include mobile shopping applications, friend locator and recommended buying, location-based marketing/advertisements, embedded entertainment (also known as "gamification"), social commerce, data intelligence, and more. The report provides retailer strategies and solutions. The report also evaluates the anticipated evolution to the smartphone enabled, socially connected, entertained shopper.

This report is a must-read for anyone involved in retail sales, in-store merchandising, mobile commerce, and smartphone applications.

Target Audience: Mobile network operators

Mobile commerce companies

Wireless handset manufacturers

Retail consumer goods companies

Application development companies

Corporate and Institutional Investors

Embedded entertainment companies

Mobile marketing/advertising companies

Companies in Report: ABC Carpet

Adobe

Alibaba

Amazon

American Express

Android Headlines

Apple

Appliances Online

Babble

Barnes & Noble

Best Buy

BI Intelligence

Bloomingdale

Bloomingdales

Charmin

Costco

Currys

eBay

Engadget

Epilogue

Fab

Facebook

Forrester

Gilt

Google

Groupon

Habitat

Hewlett Packard

Home Depot

Instagram

Jack Threads

JC Penney

JiWire

John Lewis

LivingSocial,

Macy's

Marketforce Inc

Marketoonist

Marks & Spencer

Mckinsey

Microsoft

Moontoast

Nielson

Nike

Nordstrom

Office Depot

Old Spice

One King's Lane

PayPal

PCWorld

Pepsi,

Pinterest

Pinterest

Placed

Reebok

Reevoo's

RSR Research

Samsung

ScanLife

Scoutmob

Shazam integration

Staples

Starbucks

Stylebop.com

Swaag.it

Taco Bell

Target

Teleflora

Tesco

The New York Times

TNS

Tumblr

TurnTo

Twitter

Vera Wang

Vibes Mobile

Walmart

Yipit

YouTube

ZDnet

1.0 EXECUTIVE SUMMARY 8

2.0 RETAIL CHALLENGES 9

2.1 RETAIL DEMAND DEPENDS ON THE ECONOMY 9

2.2 INDUSTRY CONCENTRATION 9

2.3 SEASONAL CASH FLOW 9

2.4 CRIME-RELATED LOSSES 9

2.5 PROTECTING CUSTOMER INFORMATION 10

2.6 TRENDS AFFECT DEMAND 10

2.7 HIGH WORKER TURNOVER 10

2.8 CHANGING BUYERS NEED 10

3.0 SHOWROOMING 12

3.1 THE RISE OF HIGH-TECH SHOPPING 12

3.1.1 CONSUMERS ARE IN CONTROL 14

3.1.2 COMPARISON SHOPPING 14

3.2 WHICH PRODUCTS ARE VULNERABLE TO SHOWROOMING? 14

3.2.1 WHITE GOODS 14

3.2.2 GRAY AREA PRODUCTS 15

3.2.3 CLOTHES AND ACCESSORIES 15

3.3 MOBILE AND SHOWROOMING 16

3.3.1 MOBILE IS BOTH A CURSE AND A CURE FOR SHOWROOMING 16

3.3.2 WHERE ARE PEOPLE USING THE MOBILES? 16

3.3.3 MOBILE INFLUENCE 17

3.4 INCREASE IN SHOWROOMING HABITS 18

4.0 WHAT SHOULD RETAILERS DO? 19

4.1 EMBRACE, DON'T FIGHT, SHOWROOMING 19

4.2 OFFER UNIQUE PRODUCTS 19

4.3 OFFER IN-STORE REVIEWS 19

4.4 FOCUS ON BRAND 19

4.5 ENABLE AND EMPOWER SHOWROOMERS 19

4.6 DIGITIZE YOUR STORE AND YOUR EMPLOYEES 20

5.0 COMBAT SHOWROOMING 21

5.1 BOOST LOYALTY AND SALES 21

5.2 PERSONALIZING THE SHOPPING EXPERIENCE 21

5.3 ANALYZING DATA 22

5.4 FIGURING OUT THE POTENTIAL OF MOBILE DEVICES 22

5.5 EMBRACING SOCIAL MEDIA 22

6.0 TECHNOLOGY VS. SHOWROOMING: THE EPIC BATTLE 23

7.0 SOCIAL COMMERCE 24

7.1 SOCIAL COMMERCE BUSINESS MODELS 24

7.1.1 E-COMMERCE WHICH IS SOCIAL 24

7.1.2 DAILY DEALS 25

7.1.3 PEER RECOMMENDATIONS 25

7.1.4 SHOPPABLE PHOTO APPS 25

7.1.5 USER-CURATED SHOPPING 25

7.1.6 PARTICIPATORY COMMERCE 25

7.1.7 SOCIAL SHOPPING 25

8.0 SOCIAL COMMERCE AND ONLINE: AMAZON AND OTHERS 27

8.1 THE AMAZON PRIME EFFECT 28

8.1.1 AMAZON PRIME: PROFILE 28

8.1.2 AMAZON PRIME: SHOWROOMING 28

8.2 SOCIAL COMMERCE AND FACEBOOK 28

8.2.1 HAVE CLEAR ROI GOALS 28

8.2.2 IMPLEMENT AN ON- AND OFF- FACEBOOK STRATEGY 29

8.2.3 PUT FACEBOOK DATA TO WORK 29

8.2.4 USE WHAT YOU'VE GOT 29

8.2.5 HAVE CONTROL AND ITERATE FREQUENTLY 30

8.3 SOCIAL COMMERCE AND RETAIL OPPORTUNITIES 30

8.4 RETAIL DISRUPTIONS KEEP COMING AND COMING 32

8.5 CROSS-CHANNEL OPPORTUNITIES 34

8.6 THE ROLE OF SOCIAL MEDIA 34

8.7 SOCIAL COMMERCE AND BUSINESS INTELLIGENCE 35

8.8 ENGAGEMENT AREAS OF SOCIAL COMMERCE 36

8.8.1 LISTENING 36

8.8.2 ENGAGEMENT 37

8.8.3 TRANSACTION 37

8.8.4 POST-SALE SERVICE 38

8.9 EXAMPLE FOR SOCIAL COMMERCE 38

8.10 MOBILE SOCIAL COMMERCE APPLICATIONS 40

8.10.1 SOCIAL INTEGRATION 40

8.10.2 CHECK-INS 40

8.10.3 REVIEWS 41

8.10.4 GROUP BUYING AND DAILY DEALS 41

8.10.5 Q&A 41

8.10.6 STYLE FEEDBACK 41

8.10.7 SHOPPING FEEDBACK 41

8.10.8 COLLECTING 42

8.11 CASE STUDY: AMEX ALLOWS SOCIAL OFFERS FOR MERCHANTS 42

9.0 SOCIAL COMMERCE ENGAGEMENT: MOBILE DEVICES 43

9.1 IN STORE USAGE OF SMARTPHONE 44

9.2 MOBILE USAGE IS MORE COMMON AMONG YOUNGER AGE GROUPS 45

9.3 BEHAVIOR CHANGES DEPENDING ON THE TYPE OF STORE 45

9.3.1 SMARTPHONE SHOPPERS VS TABLET SHOPPERS 46

9.4 REVENUE FOR RETAILER THROUGH MOBILE COMMERCE 48

9.4.1 GO BIG DATA TO DELIVER BETTER CUSTOMER EXPERIENCES 48

9.4.2 INTELLIGENT TARGETING: ANYTIME ANYWHERE MARKETING 49

9.4.3 CREATE INTERNAL APPS 49

10.0 MOBILE CHECKOUT 50

10.1 KEEP FORM FILLING TO BARE MINIMUM 50

10.2 ORGANIZE THE CHECKOUT INTO STAGES 50

10.3 ADD PROGRESS STEP LINKS OR BACK BUTTONS 51

10.4 UTILIZE FAMILIAR MOBILE UI ELEMENTS 51

10.5 ENABLE GUEST CHECKOUTS 51

10.6 OFFER QUICK PAYMENT OPTIONS 51

10.7 REMOVE DISTRACTIONS 52

10.8 PROVIDE SECURITY REASSURANCES 52

10.8.1 TAKE ADVANTAGE OF GEOLOCATION 52

10.9 KEEP IT LIGHTWEIGHT 52

11.0 SOCIAL COMMERCE AND BIG DATA 54

11.1 FINDING THE EASY DATA 55

11.2 GETTING AT "HIDDEN DATA" 55

11.3 MINING "BIG DATA" 55

12.0 DATA INTELLIGENCE AND SOCIAL COMMERCE 56

12.1 DISTRIBUTION CHANNELS 56

12.2 COMPETITIVE SUCCESS & FAILURES 56

12.3 PRODUCT DESIGN & PROMOTION 56

13.0 MOBILE SOCIAL LOCAL (MOSOLO) AND ONLINE TO OFFLINE 57

13.1 THE SET-UP: THE PRE-BUY 58

13.2 THE MOVE: IN TRANSIT 58

13.3 THE PUSH: ON LOCATION 58

13.4 THE PLAY: SELECTION PROCESS 59

13.5 THE WRAP: POINT OF PURCHASE 59

13.6 THE TAKEAWAY: POST-PURCHASE 59

14.0 MOBILE RETAIL OPPORTUNITY 60

14.1 MOBILE COMMERCE: DRIVING SALES 60

14.2 MOBILE RESEARCH: DRIVING FOOTFALL 60

14.3 MOBILE COMMERCE: BIG DEAL 60

14.4 HOW TO ENGAGE WITH MOBILE USERS? 61

15.0 STRATEGIES FOR RETAILERS 62

15.1 BIG BOX STRATEGIES TO DEFEAT OFFLINE TO ONLINE 63

15.1.1 HOW DOES ONE START? 63

15.2 BIG BOX STRATEGIES WITH MANUFACTURERS 64

15.3 HOW SMALL RETAILERS CAN GET THEIR PRODUCTS INTO A BIG BOX RETAILER 65

15.3.1 HAVE A SOLID TRACK RECORD 65

15.3.2 HAVE A UNIQUE PRODUCT 65

15.3.3 HAVE A PRODUCT LINE 65

15.3.4 CAPABLE TO MEET THE RETAILER'S NEEDS. 65

15.3.5 READY TO DO WHAT IT TAKES. 66

15.3.6 GETTING A MEETING WITH A BIG BOX BUYER 66

15.4 LEVERAGE MOBILE 66

15.4.1 MOBILE COUPONS: IN-STORE SHOPPING 66

15.4.2 QR CODES 2.0 66

15.5 LEVERAGE ONLINE TO IN-STORE 67

15.5.1 LEVERAGE YOUR ECOMMERCE SITE TO DRIVE IN-STORE SALES 67

15.5.2 WAYS TO USE THE WEB TO STORE APPROACH: 68

15.6 LEVERAGE YOUR OFFLINE CONSUMER EXPERIENCES ONLINE 68

15.6.1 EMBRACE THE OUTCOME 68

15.7 HOW RETAILERS CAN LEVERAGE SOCIAL MEDIA 69

15.7.1 FACEBOOK 70

15.7.2 TWITTER 71

15.7.3 TUMBLR 71

15.7.4 INSTAGRAM AND PINTEREST 72

15.8 DRIVING VALUE OF SOCIAL MEDIA 73

15.9 CASE STUDY 73

16.0 SOLUTION FOR RETAILERS 75

16.1 WIRELESS SOLUTIONS: 75

16.2 GAMIFICATION 75

16.2.1 MAKE IT FUN 76

16.2.2 ENHANCE THE EXPERIENCE 77

16.2.3 BEYOND SELLING 77

16.3 NFC (NEAR FIELD COMMUNICATION) 78

16.3.1 VALUE PROPOSITION OF MOBILE NFC IN RETAIL FOR SHOPPER 79

17.0 DATA ANALYTICS 83

17.1 DELIVERING EXPERIENCES TAILORED TO INDIVIDUAL SHOPPERS 83

17.2 GUIDING SHOPPERS TO DISCOVER ASSOCIATED PRODUCTS 83

17.3 TRACKING AND ANALYZING SHOPPER BEHAVIOR ACROSS VISITS 84

18.0 THE SMARTPHONE INFORMED, SOCIAL ENTERTAINED SHOPPER 85

19.0 MOBILE SOCIAL SEARCH: COMMERCE, FRIEND LOCATOR, HAPPENING AND EVENTS AND INTERESTS 87

20.0 MARKET OUTLOOK 88

21.0 CONCLUSION AND RECOMMENDATION 89

Figures Figure 1: Retail Industry is about to change 11

Figure 2: Showrooming 12

Figure 3: Showrooming compete 13

Figure 4: Venues where people use mobile 16

Figure 5: Mobile Retail Category by Platform 17

Figure 6: Showrooming Habits 18

Figure 7: Social Commerce 24

Figure 8: Estimated Social Commerce Revenues 26

Figure 9: Retailers Rise Index 27

Figure 10: Social Commerce Revenue 31

Figure 11: Social Commerce and Brands 32

Figure 12 Social Commerce: New Environment 33

Figure 13: Web Sales Prediction 35

Figure 14: Business Intelligence and Retailers 36

Figure 15: Mobile ecommerce Spend 39

Figure 16: Increasing Mobile usage for Social Media 43

Figure 17: In-store usage of Smartphone 44

Figure 18: Mobile Activity by Location 45

Figure 19: Smartphone Activity by Store Type 46

Figure 20: Tablet Shoppers: Bargains or Rich Product Images 47

Figure 21:Smartphone Shoppers: Bargain Hunters 47

Figure 22: Visualize Check Out Process 51

Figure 23: Mobile Checkout 53

Figure 24: Bigger Data for Bigger profits 54

Figure 25: Mobile Shopping Lifecycle 58

Figure 26: Social Media Strategy for Online-Retailers 69

Figure 27: social Media 70

Figure 28: Facebook Insights 70

Figure 29: Twitter 71

Figure 30: Pinterest in Retailers' Email 72

Figure 31: Enterprise Gamification 76

Figure 32: Gamification in Education 78

Figure 33: NFC 80

Figure 34: NFC In-Store Experience 81

Figure 35: NFC Personal Advertising 82

Figure 36: Customized Offers 83

Figure 37: Smart Shopper 85

To order this report: Wireless Solutions to Improve In-store Sales, Optimize Shopper Engagement, and Combat "Showrooming" http://www.reportlinker.com/p01853298/Wireless-Solutions-to-Improve-In-store-Sales-Optimize-Shopper-Engagement-and-Combat-"Showrooming".html#utm_source=prnewswire&utm_medium=pr&utm_campaign=e-Commerce

Contact Clare: clare@reportlinker.com
US: (339)-368-6001
Intl: +1 339-368-6001

 

SOURCE Reportlinker



RELATED LINKS
http://www.reportlinker.com

More by this Source


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.