WISeKey Becomes Official Fan App Supplier of ORACLE TEAM USA, Defender of the 34th America's Cup
GENEVA and SAN FRANCISCO, July 29, 2013 /PRNewswire/ --
WISeKey, the bespoke Swiss digital security solutions company, was today named the Official Fan App Supplier of ORACLE TEAM USA, the sailing syndicate preparing to defend the 34th America's Cup in San Francisco this September. The WISfans© ORACLE TEAM USA app will allow fans to follow social posts from the sailors and team, providing even those without social media accounts a means to engage in real-time interaction with their favorite crew members. The app leverages the team's worldwide fan ecosystem (Facebook, Twitter, Instagram, videos, photos, blogs, sponsor-supported social campaigns, etc.) to generate exciting, interactive and relevant content via a secure mobile app, with fun digital features such as biometric resemblance comparisons to ORACLE TEAM USA sailors.
The first version of the app is scheduled for release end of July and will be the first time this technology is used by a professional sports team in the U.S. In addition to ORACLE TEAM USA, the list of iconic sports brands powered by WISeKey WISfans© includes Real Madrid (in the Chinese market), FC Barcelona, and CR Flamengo.
A subsequent version of the app, to be launched in August, will incorporate links to a new ORACLE TEAM USA mobile game, the Official PUMA/ORACLE TEAM USA store and fan hub, 3D animation of the team's AC72 racing yacht and more. This will give fans a unique mobile experience, facilitating full interaction with the American team during the America's Cup Finals.
"We are pleased to join forces with WISeKey to build fan engagement through mobile platforms," said Grant Simmer, General Manager of ORACLE TEAM USA. "The app creates a unique fan experience and a stronger community through an easy link to the team's online content. As technology is a driving force in our respective fields, developing an engaging digital destination is a natural outcome for ORACLE TEAM USA and WISeKey."
"We're proud to be named the exclusive supplier of the ORACLE TEAM USA mobile fan application," said Carlos Moreira, WISeKey Founder and CEO. "WISeKey and ORACLE TEAM USA share a deep belief in integrity, excellence, and the empowering nature of first-rate technology. This partnership confirms WISeKey's commitment to developing its brand in the US market, and repeats the successes achieved during both the 2007 and 2010 America's Cup."
On September 2, the ORACLE TEAM USA headquarters in San Francisco will be the site of a WISeKey-hosted conference on sports brand connectivity which will include a presentation of WISfans©, its new mobile app which allows sports brands to stay connected with their fan ecosystems on and off the sports fields in fluid continuity. Few things engender engagement and passion like sports. Sports have the ability to excite, inspire, and transcend boundaries, with true fans following teams and players with tremendous allegiance. WISfans© harnesses original content created by athletes and their teams via social media platforms, and further enriches this with exclusive content both from current players and sports legends, bringing a new level of empowerment to the fan mobile experience.
About ORACLE TEAM USA
When ORACLE TEAM USA won the 33rd America's Cup in February 2010, not only did team owner Larry Ellison succeed in his goal of bringing the America's Cup "home" to the United States, but his team became the Defender of the 34th America's Cup. Led by CEO Russell Coutts and skipper Jimmy Spithill, ORACLE TEAM USA is comprised of the best international sailing, design, build and support talent to defend the trophy on San Francisco Bay in September 2013.
WISeKey is a leading global digital security solutions company. Working at the forefront of information cybersecurity, identity management, and mobile software services, WISeKey's mission is to facilitate the global growth of secure electronic transactions by providing individuals, businesses, and governments with advanced technology and services that authenticate and protect digital identity across the full spectrum of personal, business and administrative transactions online. WISeKey, established in Geneva, Switzerland in 1999, (http://www.wisekey.com), is a World Economic Forum Global Growth Company.
You can download the Official ORACLE TEAM USA WISfans© App at: http://wisfans.com/otusa
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SOURCE WISeKey SA