WISeKey Goes Further in Luxury Brand Protection with an Innovative Mobile Experience

BASEL, Switzerland, April 29, 2013 /PRNewswire/ --

WISeKey's anti-counterfeiting technologies revolutionized the high-precision timepiece industry when first launched with Hublot at BaselWorld in 2009 and the security company further enhances the technology to better "empower brands, consumers, distributors, governments and vendors to distinguish genuine goods from illegal imitations".

With its latest implementation at HYT Watches (http://hytwatches.com ), the WISeAuthentic Brand protection solution is now affordable and scaled for independent watchmakers. The turnkey solution offers brands the strongest identity technology based upon contactless digital warranty cards, bringing the authentication process to clients and retailers.

Looking for easy-to-use and non-forgeable systems for end-clients, WISeKey developed a contactless secure solution that enables retailers to activate the warranty cards in boutiques. Clients can then check the authenticity with their Smartphone, by reading the card with a mobile application, thereby opening new doors to retail and post-retail experiences.

The new bespoke 'Sellout' Management component is dedicated to watchmakers providing complete digital integration and communication with their sales networks, allowing sales forecasting.

Mobile based use of digital certificates is not only a premiere in the world of anti-counterfeiting but also a way for luxury brands to take advantage of sales real-time management, combat grey market control and improve direct marketing purposes.

With numerous contactless technologies now infiltrating the luxury market, several retail brands have implemented Radio-frequency identification (RFID) within boutiques. WISeKey however, has adopted secure Near Field Communication (NFC) tags for more exclusive solutions. This technology provides endless possibilities for luxury brands to start a digital communication with their clients based upon the product itself. WISeKey has developed a frame for an exclusive community based upon product-owners' authenticity through use of their NFC warranty card.

 "We are not limited to a warranty cards anymore, we are now addressing any luxury product with a contactless secure NFC tag" explained Carlos Moreno, VP Digital Brand Protection at WISeKey.

Present this year at BaselWorld, the company will meet luxury brands that are looking for new ways to enhance their marketing and protect their goods.

WISeKey is a member of the World Economic Forum Global Council on Illicit Trade, bringing together companies severely affected by counterfeiting to educate the public and to find practical solutions using new technology.

Information: http://www.wiseauthentic.com

Press Contact:
WISeKey SA
Carlos MORENO
VP Digital Brand Protection
cmoreno@wisekey.com
+41-22-594-30-00

SOURCE WISeKey SA




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