MIAMI, Aug. 17, 2016 /PRNewswire/ -- Wiser Marketing Group has officially launched PurchaSCIENCE™ behavioral research, its proprietary ethnographic and behavioral modeling methodology, developed to provide a uniquely deep and accurate understanding of brand and consumer behavior.
In development for the past 3 years and successfully "beta tested" with key clients during the past 12 months, PurchaSCIENCE™ leverages a customized blend of qualitative and quantitative methodologies to create an objective portrait of consumer behavior as well as actionable strategies that win among the target.
"We know that human behavior is made up of stories and habits, the most important of which are the stories consumers tell themselves and others about a brand and how it fits into their daily lives," said Lori Wiser, Managing Partner. "Blending these insights with a consumer's purchase journey, our model allows us to clearly identify where to intercept habitual behavior and position a brand within a new context to grow the business."
"Understanding the intrinsic value of the brand and how customers view and use us is critical to converting new customers. Wiser Marketing Group is a strong partner in helping us make the smartest decisions for our business," said Doug Reifschneider, Vice President of Marketing, Firehouse Subs, which Forbes recognized in 2015 as a Best Franchise to Buy.
"Wiser Marketing Group's unique ability to understand consumer behavior was an essential catalyst in the creation, development and launch of the global Canopy hotel brand," added John Vanderslice, Global Head of Luxury and Lifestyle Brands, Hilton Worldwide.
With more than 50 years of combined client and agency experience, Wiser Marketing Group understands marketers' needs better than a traditional research firm or marketing consultancy.
"When I was a CMO, it was always a struggle to find the right partners to help unearth insights and develop winning strategies," said Mark Wiser, Managing Partner. "One of our greatest assets is we've actually done our clients' jobs and built PurchaSCIENCE™ based on what we wished we had available to us when we were on the client side."
PurchaSCIENCE™ is already in active engagement with major national client brands.
About Wiser Marketing Group, LLC
Wiser Marketing Group is the modern marketing consultancy offering proprietary, customized services to top brands on its client roster. Celebrating its 10-year anniversary, the firm specializes in helping clients gain fresh perspective and immediately actionable insights to grow their business. It does this with the right mix of hard data and behavioral science – tenets of anthropology, evolutionary psychology, and behavioral economics – to develop a clear picture of consumer behavior and how it directly impacts the category and their brand. With more than 50 years of combined client-and-agency-side experience, they can help you with outputs that extend your thinking and your team's productivity. For more information, visit www.wisermarketinggroup.com.
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SOURCE Wiser Marketing Group