Reaching consumers at today's critical points of search and social engagement, Healthline produces timely original content for 132 therapy areas, 24 Facebook health communities and 23 topic newsletters to help health seekers better understand and live with medical conditions and balance wellness issues.
"Becoming an ally for consumers does not happen overnight. Healthline has been on a long, deliberate, mission-driven journey, employing a 'user research first' strategy for its content," says David Kopp, CEO of Healthline Media. "We are proud to announce today that it is working. Outpacing competitive sites in growth and achieving Top 3 leadership positioning for the market means we are uniquely effective at answering the questions and concerns of health seekers. We meet users in their most critical information channels: search and social."
"Differentiated, empathy-minded content is our approach to earning and retaining consumer trust," says Healthline Editor-in-Chief, Tracy Stickler. "We create content on demand, and, in response to the specific questions and conversations happening each and every day about health. We analyze both the spoken and unspoken needs that our data reveals and focus on producing a better, more engaging and 'human' content experience," says Stickler. The result: "A particular Healthline URL in Google's index can average about 25 times the visits of other top health websites' indexed URLs," says Healthline SVP of Marketing and Product, Tracy Rosecrans. "We use both a high-tech and high-touch approach to content and product design and it's powering our growth in such a rewarding way."
As consumer engagement and loyalty to Healthline has increased, so has the success of its digital media products, with healthcare marketers regularly experiencing #1 and #2 campaign performance results with Healthline Media.
"Healthline is focused on delivering on the promise of the Return on Relationship (ROR) for our audience and for our customers. That is why our near real-time data plays as much of a role as our handshakes and hugs," says Dante Gaudio, SVP of Healthline Media Sales. "Using data distilled from our Facebook communities and ratings as well as content on the dot com site, along with additional first-party data from our owned and exclusively-represented media properties, Healthline's team leverages quantitative and qualitative insights to fine-tune content marketing and media targeting. Our distinctive 'demand content' campaigns are rooted in data from our Healthline Planning Insights Lab. Furthermore, we make this data available to our agency partners to enable them to refine and improve their overall marketing ROI," says Gaudio.
Today's news is the culmination of several strategic growth and branding moves for the company since the start of the year. In January, Healthline raised $95 million in growth equity financing from Summit Partners, establishing itself as a standalone entity. In March 2016, Healthline acquired MedicalNewsToday.com, currently the number one ranked (Google and Yahoo) website in the medical news category, as well as sister site MediLexicon.com, a comprehensive online database of medical abbreviations with over 200,000 definitions that are constantly updated. In June 2016, Healthline released its first consumer app focused on a chronic condition, MS Buddy, an app which allows individuals with multiple sclerosis to connect with and support one another.
"One of the greatest challenges we all feel when dealing with a chronic and, at times, debilitating disease, is isolation, loneliness, and fear. Our MS Buddy app provides a daily match with someone of a similar profile to enable instant highly-personalized community and support," says Rosecrans. The native MS Buddy app is available for free in the App Store and Google Play.
For more information or to speak with Healthline Media for additional details about today's announcement, please contact Nan-Kirsten Forte, SVP Brand Marketing at Nforte@healthline.com.
About Healthline Media
Healthline Media is a San Francisco, CA-based company that provides health and wellness information to consumers through its website, Healthline.com. The company's mission is to be its users' most trusted ally in their pursuit of health and well-being. Healthline.com, which is the third largest and fastest-growing consumer health information site, offers medically reviewed clinical content that is authoritative, approachable and actionable. The privately held company is headquartered in San Francisco with offices in New York, NY. For more information please call (415) 281-3100 or visit Healthline.com.
*According to Healthline's custom ranking of competitor health information web domains based on comScore data.
**According to Healthline's custom ranking of health-related media networks based on comScore data. Entities in ranking include AOL Networks Health, eHealthcare Solutions Full Network, Everyday Health, Healthline HealthWeb (Healthline's Health Media Network), Remedy Health Media Network, Sparkpeople.com, WebMD Health Network, and Your Total Health Network – iVillage NBC.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/with-39-audience-growth-in-past-year-healthlinecom-becomes-one-of-the-fastest-growing-health-information-web-domains-in-the-us-300314397.html
SOURCE Healthline Media