NEW YORK, March 23, 2016 /PRNewswire/ -- Today, Pro Mujer launches its new physical activity video series, Muévete Más. Sedentary lifestyle and physical inactivity are quickly spurring the rise of obesity and preventable illnesses at alarming rates in Latin America, often affecting poor women the most. Pro Mujer teamed up with Colectivo Social Change Communications (ColectivoSCC) to design a behavior change marketing campaign challenging women to integrate more physical activity in daily routines. The official start date of the campaign is April 4th, 2016.
The centerpiece of 'Muévete Más' is a filmed two-part talk show series called Tú tienes la llave in which women discuss how the quality of their lives has improved by exercising more, inspiring others to make similar changes.
"Most women value how more exercise leads to a better quality of life. But making the decision to change can often be difficult when you work from very early in the morning to late at night and are the primary caretaker at home," said Maria Cavalcanti, Pro Mujer President & CEO. "With ColectivoSCC, we were able to communicate just how easy it can be for many women to exercise and in a way that's culturally relevant across Latin America."
"Pro Mujer understands how poverty is inextricably linked to the health of the women they serve. With them, we have an opportunity to make a direct, positive impact on quality of life in a meaningful, compelling way for women," said Carlos Moreno, President of ColectivoSCC.
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ABOUT PRO MUJER
Pro Mujer is a leading women's development organization serving more than 250,000 women annually in Latin America. Over the past 25 years, Pro Mujer has disbursed more than US$1 billion in small loans and provided business and empowerment training, and preventative health care to nearly two million women, transforming their lives and those of their seven million children and family members.
Please visit www.promujer.org
Colectivo Social Change Communications (ColectivoSCC) is a behavior change marketing and media advocacy agency based in Miami and Brooklyn. Our team is dedicated to improving public health and social justice worldwide. For more information, please visit www.ColectivoSCC.com.
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SOURCE Pro Mujer