Withings Takes Fitness Tracking One Step Further With Activite

NEW YORK, June 24, 2014 /PRNewswire/ -- Withings, the leader in the connected health revolution, puts a new face on the activity tracker and smart watch sectors by unveiling the Withings Activite, an elegant, Swiss-made timepiece that seamlessly fuses haute-couture design with intuitive, discrete technology.  

Defining a new category of elegantly designed, fashion-focused accessories, the Activite is delighting both the fashion and technology community with its beauty and brains. First and foremost a high-end beautiful watch, the Activite is also a sophisticated activity tracker that monitors steps taken, calories burned, distance traveled and sleep patterns.

Speaking at its unveiling event in New York, Nina Garcia Creative Director of Marie Claire Magazine and Project Runway Judge said, "This is a really exciting time in fashion, which until recently has not been on speaking terms with technology.  We are now seeing these worlds coming together in highly creative ways and the Withings Activite is at the forefront of that charge.  It's unlike any smart watch I've seen, a true style accessory and one of the most wearable wearable out there."

"At Withings, our mission is to Inspire health and with the Activite we have created a universally appealing tracker that promotes the benefits of healthier lifestyles in a chicly designed watch people are eager to wear," said Cedric Hutchings, CEO of Withings. "The Activite is forged with the quintessential "French Touch" - the art of mixing design and style, inspirations and eras,  traditions and innovations to create a 21^st century timepiece that connects us to the time and universe around us as well as our bodies natural rhythms."

Simple, classic watch design that measures time and motion 

Created by a team of prestigious designers in Paris and made in Switzerland, the luxury watch capital of the world, Activite is a contemporary reinterpretation of classical timepieces combining elegant design, luxury materials and haute-couture finishes. 

An evolution of centuries of French and Swiss watch making heritage, the Activite is a premium timepiece with a classic round face and traditional analogue display.  It features two hand dials, one showing the time and a sub dial showing percentage progress against specific activity targets such as steps or sleep. 

Available in black or silver, the Activite maintains its luxury feel with the use of premium materials.  The watchcase is made of stainless steel 316L, with a crystal of unbreakable sapphire glass which includes touch screen capabilities to tap between modes.  It also comes with a fine leather strap from the ancestral "Tanneries Haas," one of France's most successful tanneries used by some prestigious French design houses.  An interchangeable plastic strap is also included for sportswear and underwater use thanks to its waterproof capabilities.

Beauty and brains 

Inspired by the invention of the pedometer in France in 1723, the Withings Activite is a sophisticated tracker and advanced accelerometer.  A discrete built-in digital system initiatively detects every move when you walk, run or swim and calculates your daily activities, distance covered and calories burned.

After an action packed day, Activite will also monitor sleep patterns including time to fall asleep and length of light and deep sleep, all before waking you up with its vibrating alarm clock function. Its smart sensors automatic detect and switch between active and sleep mode.

Swiss engineered, it features Connected Movement™ a time mechanism certified for its procession and long term accuracy.  It also connects to iOS devices through Bluetooth Low Energy and will automatically update when you change time zones.

The Activite works with the Withings Health Mate application that allows users to develop personal activity plans while acting as a coach to help them achieve personal goals.  It allows users to monitor progress, share results and even vibrate with encouragement as goals are surpassed. 

With Activite there are no need for buttons as it responds to simple taps to change between modes. There is no need to recharge as it is powered by standard watch batteries that last a year, and there is no need to keep it out of the shower or pool as it is water (5ATM) resistant. 

Availability

The Activite will be available from selected retail partners and on Withings.com in Fall 2014.  It will come in black or silver and will retail at $390.

About Withings
Withings is the company that leads the connected-health revolution. Founded by visionary innovators Cedric Hutchings and Eric Carreel, Withings create products and services that empower people to track their lifestyle and improve their everyday well being for a better long-term health. Emotional, flawlessly designed and simple-to-use, they seamlessly introduce cutting-edge innovation into people's daily routine. Since 2009, Withings has built a range of products that covers the whole health spectrum including the Withings Pulse (activity tracker), the Smart Body Analyzer, the Wireless Blood Pressure Monitor and Withings Aura. Every piece of collected data comes to life into the Withings Health Mate application where users get coaching and motivation tools to shape every aspect of their health. 

Read more about Withings on www.withings.com. 
For high res. images and press releases, visit www.withings.com/activite

Media Contacts:
Rich Gallagher / Frank PR / US and Canadian Press
[email protected]                
646-790-4752

Jean-Francois Kitten / Withings / International Press
[email protected] / M: +33 (0) 6 11293028

Photo - http://photos.prnewswire.com/prnh/20140624/120803

SOURCE Withings