PHILADELPHIA, April 4, 2012 /PRNewswire/ -- Wolters Kluwer Health and Copyright Clearance Center, Inc. (CCC) announce that Wolters Kluwer Health's Professional & Education unit has implemented CCC's RightsLink® Premium to manage copyright permissions for its Lippincott Williams & Wilkins (LWW) book publications. RightsLink services are already available for LWW journals. The new book-related service is now available when browsing title-specific information on the publisher's Website at lww.com.
RightsLink streamlines a publisher's permissions business by allowing customers to order permissions directly at the point of content – both on the Web and through mobile apps. RightsLink Premium is a sophisticated transactional engine that enables publishers to tailor their licensing options according to their specific business rules and pricing needs.
"RightsLink Premium is a great service, both for us and for our customers," said Susan Driscoll, CEO, Professional and Education, Wolters Kluwer Health. "It makes it easier and quicker for customers to request permissions, and more efficient for us to process requests and generate reports."
"RightsLink Premium helps publishers generate new revenue and improve customer satisfaction," said Miles McNamee, VP, Licensing and Business Development, CCC. "Additionally, it provides publishers with valuable insight into customer buying behavior."
About Wolters Kluwer Health
Wolters Kluwer Health (Philadelphia, PA) is a leading global provider of information, business intelligence and point-of-care solutions for the healthcare industry. Serving more than 150 countries and territories worldwide, Wolters Kluwer Health's customers include professionals, institutions and students in medicine, nursing, allied health and pharmacy. Major brands include Lippincott Williams & Wilkins, Ovid®, UpToDate®, Medi-Span®, Facts & Comparisons®, Pharmacy OneSource®, Lexicomp® and ProVation® Medical.
Wolters Kluwer Health is part of Wolters Kluwer, a market-leading global information services company. Wolters Kluwer has 2011 annual revenues of 3.4 billion euros ($4.7 billion), employs approximately 19,000 people worldwide, and maintains operations in over 40 countries across Europe, North America, Asia Pacific, and Latin America.
About Lippincott Williams & Wilkins
Lippincott Williams & Wilkins (LWW) is a leading international publisher of trusted content delivered in innovative ways to practitioners, professionals and students to learn new skills, stay current on their practice, and make important decisions to improve patient care and clinical outcomes.
LWW is part of Wolters Kluwer Health, a leading global provider of information, business intelligence and point-of-care solutions for the healthcare industry. Wolters Kluwer Health is part of Wolters Kluwer, a market-leading global information services company with 2011 annual revenues of 3.4 billion euros ($4.7 billion).
About Copyright Clearance Center
Copyright Clearance Center (CCC), the rights licensing experts, is a global rights broker for the world's most sought after materials, including in- and out-of-print books, journals, newspapers, magazines, movies, television shows, images, blogs and ebooks. Founded in 1978 as a not-for-profit organization, CCC provides smart solutions that simplify the licensing of content that lets businesses and academic institutions quickly get permission to use copyright-protected materials, while compensating publishers and content creators for the use of their works. For more information, visit www.copyright.com.
SOURCE Wolters Kluwer Health