Women in Wireless Announces Boston Chapter Launch Mobile and digital inaugural free event dedicated to women in the Boston area

BOSTON, Jan. 30, 2013 /PRNewswire/ -- Women in Wireless (www.womeninwireless.org), a nonprofit organization that promotes and develops female leaders in mobile and digital media, is launching an official Boston Chapter and hosting a free, inaugural event tomorrow January 31st to kick-off the new year with a focus on helping women in the mobile industry create a personal brand.

"Boston, with its thriving entrepreneurial spirit, is an epicenter of career opportunity for bright and driven women," said Viki Zabala, vice president of marketing at Fiksu. "The new Boston Chapter of Women in Wireless is geared to help women network, grow and take hold of the opportunities here. As professional competition heats up, building and communicating a personal brand is paramount to standing out and moving up."

Join the Women in Wireless organization for an eventful evening surrounded by some of the brightest and most innovative women in the mobile industry. And most importantly sign-up to become an official member of the Women in Wireless Boston Chapter. Enjoy cocktails and hors d'oeuvres while you hear from leading experts on how to develop your personal leadership brand. Lastly, thank you to Fiksu and MobileFuse for sponsoring the drinks and hors d'oeuvres for the evening as we rely on our local Boston community to support these efforts.

Women in Wireless Boston Chapter Launch 
Event Title: "New Year, A Brand New You" 
Speakers: Sue Hodgkinson, The Personal Brand Company, and Megan Ayraud, HireMinds 
Boston Chapter Advocates: Alison Vacovec, Diana Epstein, Kat Carter, Laurie Cutts, Viki Zabala  
Date: Thurs., Jan. 31, 2013 
Time: 6:30 pm - 9:30 pm 
Venue: Granary Tavern, 170 Milk St, Boston, MA 
Register: http://wiwboslaunch.eventbrite.com/ 

Need a Ride? Hailo, Boston's Taxi App, is offering $5 towards your first Hailo cab ride for attendees of Women In Wireless. Just enter the promo code WIWBOS and $5 will be applied off your first Hailo ride. (This promo code is good for first time users only.)

About Women in Wireless

Women in Wireless (www.womeninwireless.org) is an organization that promotes and develops female leaders in mobile and digital media. With over 5,000 members, the organization seeks to increase the number of women in executive and C-level positions at start-up and established companies. The organization has Chapters in London, Chicago, San Francisco, Dallas, and other national and international cities. Women in Wireless was spun out of the Mobile Marketing Association in June 2011 and offers many programs and services for its members such as leadership training, mentoring, speaking opportunities and networking events with prominent and inspirational women in the industry. More @wiwboston, @womeninwireless.

About Fiksu

Fiksu, Inc. helps leading brands optimize their iOS and Android mobile app marketing campaigns and secure large volumes of loyal users. The company's flagship platform, Fiksu® Mobile App Marketing Platform, spans the entire mobile ecosystem providing the most cost-effective, predictable and intelligent mobile advertising solution, slashing user acquisition costs and ensuring sustained user engagement. Additionally, Fiksu offers FreeMyApps, an app discovery platform where users are rewarded. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures. More at www.fiksu.com@Fiksu, @vikipierce and on the Fiksu blog.

SOURCE Women in Wireless



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