Women's Automotive Association International Hosts the Power of Social Media

BIRMINGHAM, Mich., March 20, 2012 /PRNewswire/ -- The Women's Automotive Association International (WAAI) will host the Power of Social Media, Thursday, April 5, during the New York International Auto Show preview at the Jacobs Javits Center, New York, NY.

Social Media is the fastest growing marketing phenomena and is no longer considered a passing fad.  Consumers are talking about their purchases and the companies that provide them every day.  The information that can be leveraged from harnessing this information will be extremely powerful in developing marketing strategies and customer relations.

Ian Beavis, Executive Vice President, Nielsen Global Automotive will lead a panel of distinguished women, working in corporate social media, to discuss this powerful tool and how it is being integrated into the auto industry:  Melissa Newell, Mercedes-Benz USA, LLC, Jennifer Suzuki, eDealer Solutions, Lemore Hecht, The Hertz Corporation, Lisa Coffey, LinkedIn, Kim Kyaw, Jaguar Land Rover North America, and Hedy Popson, Productions Plus/ The Talent Shop.  These experts will discuss trends, career evolution into Social Media, success stories, and more.

Registration for the event begins at 8:00 am and includes a continental breakfast, networking, and panel discussion followed by Q&A.  Tickets are $45 for WAAI members, $60 for non-members, and $25 for students.  You do not need a ticket to the auto show to attend.  Purchase tickets at www.waai.com or call the WAAI office at 248.646.5250.  Sponsorship opportunities are available and can be obtained by contacting WAAI Executive Director, Lynn Wilhelm, at 248.390.4952.

Founded in 1995, WAAI centers its efforts on recognizing the achievements of women in the automotive industry, providing networking and relationship-building opportunities, and encouraging growth through mentoring, educational endeavors and scholarships.

For additional information on the WAAI Power of Leadership Breakfast, including sponsorship and advertising opportunities, visit the association's website, www.waai.com or contact Lynn Wilhelm, executive director, 248.390.4952, or email lmwassoc@aol.com.

SOURCE New York International Auto Show



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