Wonder Bread Introduces New Wonder® Smartwheat™ Same Softness and Great Taste of Wonder Bread, Baked with 100% Whole Wheat
IRVING, Texas, March 7, 2011 /PRNewswire/ -- Wonder®, the baker of America's best selling brand of white bread, has introduced Wonder® Smartwheat™, a new, soft and delicious 100% whole wheat bread with added nutrition.
Created for moms looking to provide healthier choices for their families, Wonder Smartwheat provides 22 grams of whole grain, the calcium of 8 ounces of milk in two slices, and is a good source of nine vitamins and minerals. In addition, Wonder Smartwheat contains no high fructose corn syrup and is lower in sodium, as part of the brand's recent commitment to the National Sodium Reduction Initiative.
"Wonder continues to set the standard for baking soft, delicious and nutritious breads the whole family can enjoy," said Ann Oades, Director of Marketing for the bakers of Wonder. "More moms are seeking to increase their family's consumption of foods that contain whole grains, calcium and vitamins while lowering their intake of sodium."
Ms. Oades pointed to a recent National Eating Trends study by the NPD Group indicating that consumers are looking closely at "better for you" labels on products, and want foods that are lower in fat, calories, cholesterol, and sodium. They are increasing their consumption of vitamins, calcium and products made with 100 percent whole grain.
The Wonder Smartwheat launch follows the successful introduction of Wonder® Smartwhite™ with the taste and soft texture of traditional white bread – but with the fiber of 100% whole wheat bread, added calcium and no high fructose corn syrup.