"We implemented Agile so we could keep up with our increasing workload and keep stakeholders in the loop," said Ben Green, senior marketing and creative services manager at Celadon. "We were developing full campaigns based on requests and then having to start again from scratch because a stakeholder didn't like an idea. With things evolving so quickly and our company culture of change, we had to be more resilient. We had to be able to maneuver better without sacrificing productivity."
Since implementing Agile to facilitate transparency, Workfront has helped the team transition at its own pace. The team now prioritizes projects in short bursts of work, called sprints, and has a weekly stand-up meeting to discuss all sprint work. The team uses the Agile View — a unique feature to Workfront that allows teams to plan work using a traditional top-down waterfall approach with an option to view and manage those projects and tasks in an Agile way. The Agile View allows the Celadon team to familiarize itself with being Agile without having to completely change its workflow all at once. These complete views into their entire workload enables the team to more effectively prioritize tasks and focus on the right work, leading to better business decisions and outcomes.
"Workfront is night and day in terms of visibility and has definitely improved communication between our team members and stakeholders," explained Green. "Our turnaround time is faster and there are fewer mistakes because we now give requestors an early, quick idea of what to expect. They are impressed and we can move forward with more confidence."
To read the complete case study, visit https://resources.workfront.com/case-studies/celadon-case-study. To learn more about how Workfront can help your team, visit https://www.workfront.com.
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Workfront is a cloud-based Enterprise Work Management solution that helps marketing, IT and other enterprise teams conquer the chaos of excessive email, redundant status meetings and disconnected tools. Unlike other tools, Workfront Enterprise Work Cloud is a centralized, easy-to-adopt solution for managing and collaborating on all types of work through the entire work lifecycle, which improves team productivity and executive visibility. Workfront is trusted by thousands of global enterprises, like Cars.com, Cisco Systems, Comcast, iProspect, Schneider Electric and Trek. To learn more, visit www.workfront.com or follow us on Twitter @Workfront_Inc.
Contact: Shelbi Gomez
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/workfront-agile-capabilities-enable-celadon-marketing-team-to-improve-flexibility-and-responsiveness-300377655.html