EVANSTON, Ill., Oct. 16, 2012 /PRNewswire/ -- Workhorse Software, an industry leader providing media planning software for advertising and marketing agencies, today announced the appointment of Clare Clifford to the position of Support Manager. Clifford joins an experienced team of professionals providing 24-hour support coverage for Workhorse Software's global clientele.
Clifford joins Workhorse from Starcom Worldwide in Chicago where she served as a media strategy supervisor with direct responsibility for the Sara Lee and Jimmy Dean accounts. In this capacity, Clifford developed and maintained a $40 million consumer-centric media plan and collaborated with five partner agencies to create Jimmy Dean's first activation framework to ensure the creative, public relations and media activation tactics upheld the brand belief throughout campaign elements. During her time at Starcom, Clifford also provided media planning support for Sara Lee, Hillshire Farm and Procter & Gamble.
"We're pleased to welcome Clare to the team and look forward to her playing an integral role in providing exceptional support and training of our Mediatools™ software," said Michael Wiletzky, vice president, global support director. "Clare's knowledge and expertise as a media planner in a top tier ad agency working on behalf of leading brands, as well as her experience with Mediatools™, further strengthens our ability to provide incomparable support to our clients."
Based in Evanston, IL with satellite offices in London and Manila, Philippines, Workhorse Software is a developer of media planning and plan management tools utilized at top tier advertising and communications companies worldwide. The company's flagship product, Mediatools™, offers a family of integrated components that provides a seamless media planning environment for advertiser and advertising agencies. For more information on Workhorse Software and the company's product line, visit www.workhorsesoftware.com.
About Workhorse Software
Founded in 1996 in Evanston, IL, Workhorse Software is a developer of media planning and plan management tools utilized at top tier advertising and communications companies worldwide. An industry leader in media planning software, Workhorse Software's flagship product, Mediatools™, provides a comprehensive, easy-to-use media planning environment that benefits media planners, buyers and advertisers. Mediatools™, the most powerful and flexible system available today, has set the standard in advertising media planning software. For additional information on Workhorse Software, visit www.workhorsesoftware.com or on Twitter @Mediatoolshelp (http://www.twitter.com/mediatoolshelp) for regular updates and tips.
Contact: Gary Silbar Communications
Gary Silbar 847.433.5784
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