Workhorse Software Announces New Hire Heidi Feiler as Support Manager

EVANSTON, Ill., May 6, 2013 /PRNewswire/ -- Workhorse Software, an industry leader providing media planning software for advertising and marketing agencies, today announced the appointment of Heidi Feiler to the position of Support Manager.  Feiler joins an experienced team of professionals providing 24-hour support coverage for Workhorse Software's global clientele.

Feiler brings to Workhorse a wealth of experience in the media software industry highlighted by seven years at The Nielsen Company in Chicago where she served as Midwest and senior Midwest account manager.  At Nielsen, Feiler was the principal account manager on more than 50 U.S. client accounts; served as sales manager on five U.S. client accounts; consistently ranked "top trainer" of the interactive market systems (IMS) account management team; collaborated on new business initiatives; and developed training and in-house procedural manuals.  Prior to joining Nielsen, Feiler served as a media research analyst for Starcom Worldwide where she supported all Leo Burnett and Starcom client groups nationwide.

"We are excited to welcome Heidi to the team and look forward to her playing an integral role in providing exceptional support and training of our Mediatools™ software," said Michael Wiletzky, vice president, global support director.  "Heidi's expertise in client service and support, as well as her knowledge of a wide variety of industry tools, will help to further our ability to provide incomparable support to our clients."

Based in Evanston, IL with satellite offices in London and Manila, Philippines, Workhorse Software is a developer of media planning and plan management tools utilized at top tier advertising and communications companies worldwide.  The company's flagship product, Mediatools™, offers a family of integrated components that provides a seamless media planning environment for advertiser and advertising agencies.  For more information on Workhorse Software and the company's product line, visit

About Workhorse Software
Founded in 1996 in Evanston, IL, Workhorse Software is a developer of media planning and plan management tools utilized at top tier advertising and communications companies worldwide.  An industry leader in media planning software, Workhorse Software's flagship product, Mediatools™, provides a comprehensive, easy-to-use media planning environment that benefits media planners, buyers and advertisers.  Mediatools™, the most powerful and flexible system available today, has set the standard in advertising media planning software.  For additional information on Workhorse Software, visit or on Twitter @Mediatoolshelp ( for regular updates and tips.


Gary Silbar Communications

Gary Silbar



SOURCE Workhorse Software


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