Workhorse Software Announces New Hire Michelle DeTolla as Implementation Manager New position to streamline deployment, enhance customer service

EVANSTON, Ill., Oct. 9, 2012 /PRNewswire/ -- Workhorse Software, an industry leader providing media planning software for advertising and marketing agencies, today announced the appointment of Michelle DeTolla to the position of Implementation Manager.  In this newly created position, DeTolla will work with Workhorse sales, project management and support teams to coordinate the implementation of Mediatools™ at new and existing clients worldwide.  She will be based in the company's Evanston, IL office.

DeTolla joins Workhorse from Starcom Media Vest Group in Chicago where she served as associate media director. In this capacity DeTolla co-managed a special project to analyze processes across Procter & Gamble's Global Sight Sound & Motion Group (SSM) resulting in the reallocation of staff resources.  She also collaborated with P&G's Media Procurement Group on operational issues related to media buying.  While at Starcom, DeTolla also served as client supervisor of P&G's SSM Publishing Activation Group where she managed media buying for print advertising with responsibility for $120 million in annual spending covering 17 brands such as CoverGirl and Tide.

"We're pleased to welcome Michelle to the Workhorse family," said Michael Wiletzky, vice president, global support director.  "Michelle brings to Workhorse a strong ad agency background, empirical knowledge of Mediatools™ and a familiarity of servicing some of our largest clients.  She is a strong project manager and a proven leader.  Michelle also has a reputation for getting things done on the agency side that we believe will be a strong asset for our company now and in the future."

Based in Evanston, IL with satellite offices in London and Manila, Philippines, Workhorse Software is a developer of media planning and plan management tools utilized at top tier advertising and communications companies worldwide.  The company's flagship product, Mediatools™, offers a family of integrated components that provides a seamless media planning environment for advertiser and advertising agencies.  For more information on Workhorse Software and the company's product line, visit

About Workhorse Software

Founded in 1996 in Evanston, IL, Workhorse Software is a developer of media planning and plan management tools utilized at top tier advertising and communications companies worldwide.  An industry leader in media planning software, Workhorse Software's flagship product, Mediatools™, provides a comprehensive, easy-to-use media planning environment that benefits media planners, buyers and advertisers.  Mediatools™, the most powerful and flexible system available today, has set the standard in advertising media planning software.  For additional information on Workhorse Software, visit or on Twitter @Mediatoolshelp ( for regular updates and tips.


Gary Silbar Communications

Gary Silbar 847.433.5784

SOURCE Workhorse Software


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