VANCOUVER, British Columbia, Nov. 7, 2013 /PRNewswire/ -- With a New Year fast approaching, workshop, retreat, and seminar leaders have one big challenge to overcome. How can they fill their events with ease, especially when some experts say live events are dead? Answering that question is Master Educator for Workshop, Retreat and Seminar Leaders Callan Rush. In business since 2008, Rush leads more than 50 live seminars and workshops every year and has built a profitable 7-figure business guiding others to succeed with her proven approach.
Rush's new how-to book – Wealth Through Workshops: Your Step By Step Guide to Creating a Life-Changing Lucrative Workshop, Retreat, or Seminar Business -- levels the playing field so business owners serious about leading successful events can use education based marketing to their best advantage. "This book has the potential to transform workshop leaders to luminaries who can change the world," Rush believes. The book is available for free download at this link from November 7 – 11, 2013.
"Live events are not dead. Yes, rooms are harder to fill, and it is growing more challenging to compel people to rush to the back of the room to make purchases. And, there is no better vehicle today to create real transformation than through the hosting of live events," Rush maintains.
"The truth is there are three major mistakes workshop leaders make that lead to potential disappointment or disaster," Rush explains. "They are failing to name and claim the specific problem they solve, failing to name and claim a specific audience to be served, and failing to sell problem solving solutions in a group setting."
She adds, "Reaching out to generic audience of authors, speakers, coaches, and business owners without specific clarity around the real problem that needs to be solved is where the trouble begins. An over reliance on word of mouth marketing, ineffective use of email marketing, and failure to use education based marketing add to the difficulty."
With the debut of her comprehensive how-to book – Wealth Through Workshops -- Rush defines and explains how to use education based marketing to build a foundation of real trust between a specific audience to solve a specific problem with a proven solution. She also details the nitty-gritty details and specific order of tasks to execute so serious event hosts can succeed. Rush's proven approach is based on three essential steps to take in service to a defined audience in order: magnetize, mesmerize, and monetize.
"Rather than focus on being the best presenter or the most accomplished expert, the best and highest use of time and effort is to learn how to attract ideal clients to events first. When you have a full room, then it is time to apply focus on serving participants with the solution to a problem they are eager and motivated to solve."
Industry leaders such as Master of Enrollment Coach Bill Baren are raving about Rush's new book. Baren says, "Wealth Through Workshops is an instant classic for anyone who wants to lead workshops and get paid well for it. If you love books with no fluff and tons of timely information you can use NOW, you'll love this. My top recommendation."
About Master Educator for Workshop, Retreat, and Seminar Leader Callan Rush
Since 2008, Callan Rush has trained thousands of aspiring workshop, retreat, and seminar leaders to become luminaries in their fields by filling, leading, and monetizing their live events. The first woman to lead from the stage for the largest personal development company in the world, Rush is the CEO and founder of highly successful Leader to Luminary Training Inc. A top-notch trainer with over 15 years of success in the speaking, training and educational seminar industry, Rush has mastered the secrets to creating a life-changing, lucrative live event business. An expert in sales & marketing and a genius in program design and facilitation, Rush delights her audiences with her unique blend of humor and wisdom, honesty and openness, and complete generosity of self and spirit. To access a free copy of her new book – Wealth Through Workshops – click on the link between Nov. 7 – 11, 2013. To book Rush to speak at your industry event or conference, call 604.568.3802 or email bookings(at)leadertoluminary(dot)com.
Contact: Nancy Juetten, 425-641-5214, Email
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