SAN FRANCISCO, Dec. 17, 2015 /PRNewswire/ -- From the heart of the Big Apple to the City by the Bay, Flatiron Wines & Spirits will soon be a bicoastal destination, with a second location opening at San Francisco's famed Palace Hotel. Located at 2 New Montgomery Street on the border between San Francisco's Financial District and SOMA, the opening of this popular wine and spirits seller is expected towards the end of January 2016.
The store will be located in a large and elegant 3,500 square foot space at the corner of New Montgomery and Jessie streets. The space was designed by local boutique firm, Boor Bridges Architecture, and will feature custom, hand-crafted shelving and soaring ceilings. It will include a private event room and a tasting area where customers can sample wines from Flatiron's extensive collection.
Significantly larger than Flatiron's New York store, the Palace location will be able to offer nearly three times as many selections as in Manhattan. The focus will remain on small, artisanal producers from around the world, with particularly extensive collections from Burgundy, the Loire, the Northern Rhone, Piedmont, Germany, and Champagne. Notably, Flatiron will take advantage of its new location to build on its reputation for stocking small-production California wines, and aims to have the most diverse selection of these wines anywhere. There will also be a wide selection of hand-crafted spirits, as well as every-day staples.
In addition to the opportunity to purchase and taste anything in the shop on-premise, Flatiron promises to have many free tastings, educational seminars, meet-the-winemaker opportunities, book signings, and other wine-related events. Over the years, Flatiron's New York store has hosted a number of the world's top wine producers from both Europe and California, and in the new San Francisco store Flatiron is building out event space especially designed for this use.
Beau Rapier, General Manager of the new shop and a partner in the business, explains that San Francisco was the only city they considered for their expansion: "San Francisco is a culinary capital and life here is deeply enriched by the incredible culture of wine and food. We can't think of any other city where the people will be so keen to explore the incredibly diverse range of artisanal wines that we'll offer."
Another partner, Josh Cohen, described how excited Flatiron is to be closer to CA wine country: "There is no more exciting, no more dynamic wine region in the world than California, and we are thrilled to finally be so close to so many of our favorite growers and winemakers. We just can't wait to provide them and our customers a space to connect, taste and discover together, right in the heart of San Francisco."
Flatiron Wines has been nationally recognized as a leading wine shop. It was recently nominated as "retailer of the year" by Wine Enthusiasts Magazine, was named a top 50 "wine destination" in the United States by Food and Wine Magazine, and has been described as one of New York City's best wine stores in numerous publications, including the New York Times, the Village Voice, the Financial Times, and others.
Contact: Kristen Green
415-567-2999 / Email
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SOURCE Flatiron Wines SF, Inc.