World Vision Selects Ryan Partnership Chicago to Develop its U.S. Promotional Marketing Strategy

CHICAGO, July 27, 2011 /PRNewswire/ -- World Vision, one the largest relief and development organizations in the world, has selected Ryan Partnership Chicago from a pool of best-in-class Shopper and Promotional Marketing agencies to develop its U.S. promotional strategy.

Christine Nardi, Ryan Chicago Group President, explained that Ryan Partnership Chicago was awarded this business to improve upon the current donor acquisition promotional marketing strategy for World Vision.

"We are proud and honored to be chosen by this preeminent humanitarian organization, which has helped better the world for many years," Nardi said. "Our team will deliver strategic thought leadership and creative support of World Vision's efforts to help impoverished communities across the globe. The synergies between our two businesses should materialize in extraordinarily innovative  promotional marketing work."

World Vision's U.S. headquarters is near Seattle in Federal Way, Washington. More than 60 years ago, Dr. Bob Pierce began World Vision to help children orphaned during the Korean War. To provide long-term, continuing care for children in crisis, World Vision developed its first child sponsorship program in Korea in 1953. Today, World Vision works to build a better world for children in nearly 100 countries, joining with local people to break the cycle of poverty for children and families in need through access to clean water, nutritious food, education, health care, and economic opportunities.

About World Vision

World Vision is a Christian relief, development, and advocacy organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. World Vision serves all people regardless of religion, race, ethnicity, or gender. Visit World Vision at: www.worldvision.org

About Ryan Partnership Chicago

Ryan Partnership Chicago is a high-concept, 360 degree marketing services agency. The company combines sound, strategic research and business acumen to create meaningful IDEAS that motivate purchase and loyalty among its clients' products, services and customers. Ryan Partnership Chicago opened in 1994 to establish a potent Midwest presence of the larger Ryan Partnership, a Connecticut-based company established in 1984 by David Ryan. Ryan Partnership, a subsidiary of D.L. Ryan Companies, Ltd., is the largest independent marketing services company in North America. In the last three years, Ryan Partnership Chicago has become a creative powerhouse, tripling in size with its breakthrough Digital, Promotion and Shopper Marketing ideas. Clients for Ryan Partnership include: Wm. Wrigley Jr. Company, GlaxoSmithKline, J.P. Morgan Chase & Co., Energizer, Bacardi USA, Unilever, Nestle Waters, SC Johnson, Bel Brands USA, Dr. Pepper Snapple Group. Ryan Partnership: See how far ideas can take you.™  For more information, please visit www.ryanpartnershipchicago.com

MEDIA CONTACT:
Lisa Lazarczyk, lazPR
781.646.0667 / [email protected]
OR Peter Kojalo, 617.304.4081 / [email protected]

SOURCE Ryan Partnership Chicago