Worldhotels Expands Partnership with TripAdvisor to Offer Business Listings Program
NEW YORK, Oct. 27, 2011 /PRNewswire/ -- Worldhotels, a leading group for independent hotels, has expanded its partnership with TripAdvisor®, the world's largest travel site*, to offer a TripAdvisor Business Listings Program. As part of the enhanced relationship, the hotel group will encourage its member base to adopt Business Listings with the aim of helping hotels gain more visibility to travelers on TripAdvisor.
TripAdvisor Business Listings enables individual hotels to increase their property's exposure in front of TripAdvisor's more than 50 million unique monthly visitors* by adding their direct contact information—such as a website link, email address and phone number—to their property pages on the site, and also by adding special offers on high-visibility pages. To increase subscribership among its members, Worldhotels is launching a global awareness campaign about the benefits of the Business Listings Program.
Paulo Salvador, Vice President Global Marketing and Sales for Worldhotels, explains the benefits of the program: "The Business Listings Program enables hotels to increase direct bookings from TripAdvisor. We recognize the strong draw of the TripAdvisor brand and encourage our hotels to use Business Listings to its fullest extent."
"We are very pleased to be partnering with Worldhotels to make the benefits of TripAdvisor Business Listings available to their group of hotels worldwide," said Christine Petersen, President of TripAdvisor for Business. "We believe adoption of Business Listings among the Worldhotels group will help members gain more visibility in front of our large community of travelers."
Worldhotels was also one of the first brands to form a content partnership with TripAdvisor to display TripAdvisor traveler reviews on the booking path of each property on its website, worldhotels.com.
*Source: comScore Media Metrix for TripAdvisor Media Group Sites, Worldwide, August 2011