Worldhotels Reports 20 Percent Growth in 2011
NEW YORK CITY, Feb. 14, 2012 /PRNewswire/ -- Worldhotels is looking back on an exceptionally successful 2011, reporting a 20 percent increase in room night production compared to 2010, as well as the addition of 70 new hotels and 11,000 rooms to its growing portfolio.
According to Managing Director Robert Hornman, growth was seen across all reservation channels, especially with Worldhotels' Internet booking engine Resmaster (up 25 percent) and OTA direct bookings (up 55 percent). He added that production through Global Distribution Systems also remains on the rise and showed an increase of 21 percent.
"We extensively research different markets, business segments and channels in an effort to provide our hotels with the best tools possible for growing their businesses," Hornman said. "It's great to see the continued growth of the new online channels. However, I am especially pleased with our production in the traditional GDS, which reconfirms our strength as a sales-driven business. We also significantly increased our market share with travel management companies."
Hornman said another key factor in Worldhotels' success in 2011 was the focus on emerging markets. "We invested a great deal of effort into emerging markets, such as Russia and Brazil, and have been rewarded with substantial growth."
Worldhotels' strategy for 2012, which was presented to its hoteliers at the company's Annual Conference this January in London, focuses on achieving faster distribution, higher sales and stronger marketing.
"Our results in 2011 are very positive and show that we were able to reach and even surpass our ambitious goals. Naturally, we are aiming to go even further in 2012, therefore we have named our new strategy Stronger, Faster, Higher," explained Hornman.
Worldhotels' portfolio consists of nearly 500 properties in 250 destinations and 65 countries across the globe. The group plans to add 80 new affiliate properties in 2012. Worldhotels is also expanding its line of branded hotels, and has just announced the first Worldhotel in the Netherlands, the Worldhotel Grand Winston The Hague – Rijswijk.
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