Worldhotels revamps online/social media offerings
NEW YORK, Sept. 27, 2012 /PRNewswire/ -- Worldhotels, one of the leading groups for independent hotels worldwide, has unveiled a range of new online enhancements designed to maximize business for its affiliate hotels.
Developments include the makeover of worldhotels.com and new capabilities for guests who plan their travel on the go with the mobile optimization of the Website and a new mobile app for iPhone and Android.
The new Website offers a much more user-friendly experience and is designed to convert "lookers" to "bookers" with an optimized layout, navigation and a range of design features, content and interactive functionality.
Enhanced capabilities include an at-a-glance presentation of Worldhotels' portfolio, including large imagery and multimedia content, as well as interactive destination details, travel inspirations, local events, attractions and things to do and see – even a local weather feed and the opportunity for guests to pre-book taxis.
Global map search functionality allows the Website to display fully integrated maps, ensuring visitors can check the exact location of their hotel and its proximity to local restaurants, nightlife and attractions. Real-time availability and rate selection functions are also included, providing visitors with easy booking and access to all accommodation options.
The new site also features an easier-to-use travel agent portal through which agents can access special rates, dedicated offers and customized content. A business traveler portal allows corporate travelers of small and medium enterprises to book a dedicated Travel Select rate and negotiated rates, while an enhanced search tool for MICE planners enables direct RFP functionality and the option to contact Worldhotels' staff via e-mail or by telephone.
To cater to an increasing number of guests looking at or booking hotels on the go, Worldhotels has partnered with Frommer's and introduced a mobile app called the World City Guide by Worldhotels. The app offers reviews of top attractions, travel tools and tips for smart travel and interactive maps. All of Worldhotels' hotels can be booked directly via the app. Android users can already download the application and it will soon become available for iPhones as well.
To round out the offering for mobile access, Worldhotels will launch a mobile-optimized Website in October of this year.
Supporting these developments, Worldhotels has been focused on utilizing Facebook and Twitter to boost brand recognition and business for its hotels, and sees social media campaigns as an integral part of its brand strategy.