WorldNow & Shareablee Partner to Provide Social Analytics & Deep Competitive Intelligence to the Local Media Space
NEW YORK, May 29, 2013 /PRNewswire/ -- WorldNow, the leading online technology, content and revenue-solutions company for local media, continues the expansion of its professional services by announcing today it has signed a 3 year exclusive agreement with Shareablee, to provide social analytics to all local television, radio and newspapers in the United States. This 24/7 cloud-based social enterprise platform and leading provider of social performance insights, will enable WorldNow to provide more effective and efficient real-time analytics to local media companies, based on data.
"I am so proud to be partnering with a world class analytics company. Social is an extremely important metric that most are only scratching the surface on. WorldNow has the tools and the team to help clients achieve clarity of their goals, set the right strategies in play and provide them with in depth data to help make informed decisions. Together with Shareablee, we will be providing our clients not just with raw data, but true insights and recommendations helping to set them apart from their competitors. I truly believe that WorldNow's greatest contribution to its clients, is to help them connect, matter and monetize their audience. We have the metrics to measure growth and engagement but more importantly, to track the correlation between their social performance and ratings," said Gary Gannaway, CEO of WorldNow.
(WorldNow published a Whitepaper this past March in which the company documented what it believes is an undeniable correlation between social media activity and television ratings.)
Shareablee's unique approach to analyzing the DNA of successful brand-created content is a perfect solution for local media organizations looking to drive higher engagement across their social communities.
"We see a huge opportunity for local media organizations to power their social presence based on the real-time behaviors of people in their own markets. We're thrilled to be providing these unique insights to WorldNow - the most experienced group when it comes to the local media space. They bring a wealth of in depth insights, the personal touch and customization to really serve and meet each client's unique needs. Together, we are excited to drive real results and better optics and strategy as audience attention continues to fragment across new and existing social platforms. This is like the perfect marriage - it just made sense," said Tania Yuki, CEO Shareablee.
WorldNow continues to grow and innovate its product set. The company recently hired a Director of Social Media to lead its social media analytics and best practices consulting services. In the last 3 years, 13 of 14 RFP's for platform services sought by broadcasters have been awarded to WorldNow giving them the #1 market share serving over 450+ local broadcasters around the country, covering over 80% of US households.
WorldNow provides industry leading online publishing and revenue solutions for local media. Our cost efficient publishing platforms include innovative CMS solutions for site management, video and mobile publishing. Our online revenue solutions include a national advertising network, packaged local sales programs, classifieds and comprehensive sales training and support. Our online media, technology, and marketing teams have extensive experience in helping local media companies build profitable businesses on the Web. We support our technologies and services with in-depth strategic consultation incorporating market leading best practices for managing successful online businesses. Our full service solutions and support enable our clients to realize greater real-world profitability from their investment. Leverage our experience built over 14 years in partnership with more than 400 local media properties. Current WorldNow customers include: Allbritton, CBS Local Digital Media, Cox, Dispatch, Fisher, Fox TV Stations, Griffin, Landmark, Lilly Broadcasting, London Broadcasting, Medial General, Meredith, New Age Media, Quincy, Raycom Media, Reiten TV, Sagamore Hill, Sunbeam, Titan, Waterman, West Virginia Media, and Young Broadcasting. For more information please visit www.Worldnow.com. WorldNow services over 57million monthly uniques and powers over 450 local broadcasters with 81% of US households covered.