NEW YORK, Feb. 24, 2011 /PRNewswire/ -- WorldNow, the leading online technology, content and revenue-solutions company for local media, has announced that they have helped clients book over $23M in local ad sales to date for 2011.
WorldNow's online sales training and packaged sales programs have helped Allbritton Communications earn $2M in local ad revenue in less than three months. In addition, Raycom Media has generated over $4M in revenue with local, non-traditional advertisers.
"WorldNow's local sales programs are a prime example of how their strategic structure promotes the development of new revenue streams," said James Killen, VP of Sales for Allbritton Communications. "With WorldNow's guidance, we have built lots of momentum and will continue to develop our ad sales initiatives to generate even more revenue this year."
"WorldNow has transformed how broadcasters generate new revenue from local ad sales," said Pat LaPlatney, Vice President of Digital Media for Raycom Media. "Their creative ad sales programs, commitment to in-market training and strategic plan create a positive sales approach which results in tremendous revenue opportunities."
"Our ad sales initiatives have always been built on the foundation that smart online selling strategies for local advertisers will sell," said Craig Smith, EVP Sales and Distribution for WorldNow. "High achieving successes like Allbritton and Raycom are attributed to excellent partnership development combined with our resources to train, sell, and help close business in our clients' markets."
WorldNow provides industry leading online publishing and revenue solutions for local media. Our cost efficient publishing platforms include innovative CMS solutions for site management, video and mobile publishing. Our online revenue solutions include a national advertising network, packaged local sales programs, classifieds and comprehensive sales training and support. Our teams of online media, technology, and marketing professionals have extensive experience in helping local media companies build profitable businesses on the Web. We support our technologies and services with in-depth strategic consultation incorporating market leading best practices for managing successful online businesses. Our full service solutions and support enable our clients to realize greater real-world profitability from their investment. Leverage our experience built over 12 years in partnership with over 400 local media properties. Current WorldNow customers include: Allbritton, CBS Local Digital Media, Cox, Dispatch, Fisher, Gray, Griffin, Hoak Media, Journal, Landmark, Quincy, Raycom Media, Titan, Waterman and Young. For more information please visit www.WorldNow.com.