World's Favorite Rum Brand Expands Innovative Flavor Portfolio with Launch of BACARDI® Mango Fusion™
CORAL GABLES, Fla., April 15, 2014 /PRNewswire-USNewswire/ -- BACARDÍ® rum, the world's best-selling and most awarded rum, announces its newest innovation is now available nationwide. The latest addition to the brand's flavored rum family, BACARDÍ® Mango FusionTM, is a one-of-a-kind product that fuses the ripe flavor of mango with a recognizable hint of orange, creating an unforgettable taste experience.
BACARDÍ rum created the flavored rum category when it launched BACARDÍ Limon in 1995. BACARDÍ Mango Fusion joins the lineup of flavored rums both on- and off-premise and is available in 750 ml size for a suggested retail price of $14.99, in addition to 50 ml, 200 ml, 375 ml, 750 ml, 1 liter and 1.75 liter sizes.
"Mango is one of the most popular flavors on the market today, with its light, crisp profile," said Toby Whitmoyer, vice president and brand managing director, rum category, at Bacardi U.S.A., Inc. "As leaders in the rum category, we're committed to innovating to meet our consumers' needs -- and BACARDÍ Mango Fusion delivers on that promise," he added.
The new product launch is supported with national digital media, on- and off-premise sampling and promotion.
BACARDÍ Mango Fusion is a BACARDÍ original flavor that's great as a shot drink or mixed with fruit juices, lemon-lime soda or sweet and sour mix for a twist on cocktail favorites.
Select BACARDÍ Mango Fusion Cocktails:
1 part BACARDÍ® Mango FusionTM
3 parts orange juice
Pour ingredients over ice in a tall glass. Garnish with an orange wedge.
2 parts BACARDÍ® Mango FusionTM
2 tsp. caster sugar
4 lime wedges
12 fresh mint leaves
1 part soda water/club soda
Spring of fresh mint to garnish
Gently press together the limes and sugar; bruise the mint leaves by clapping them between your palms, rub them on the rim of the glass and drop them in. Next, half fill the glass with crushed ice, add BACARDÍ® Mango FusionTM and stir. Top with crushed ice, a splash of soda and a sprig of mint.
1 part BACARDÍ® Mango FusionTM
Mix in a shaker with ice and pour in a shot drink glass.
About BACARDÍ Rums
In 1862, BACARDÍ revolutionized the spirits industry when founder Don Facundo Bacardí Massó began producing his remarkable light-bodied, smooth rum. The unique taste of BACARDÍ inspired cocktail pioneers to invent some of the world's most famous drink recipes including the Mojito, the Daiquirí, the Cuba Libre, the Piña Colada, and the Presidente. BACARDÍ Superior rum has won more than 550 awards for quality and taste making it the world's most awarded rum. Today, BACARDÍ is produced in Puerto Rico, following the production legacy set forth by Don Facundo Bacardi Massó – crafted in a five step distillation process, mellowed in American white oak barrels, and filtered five times for unparalleled quality and smoothness. http://www.Bacardi.com
About Bacardi U.S.A., Inc.
Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDÍ® Superior rum, the world's favorite and best-selling premium rum, as well as the world's most awarded rum ; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® Blended Scotch whisky, the world's most awarded blended Scotch whisky and the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world's leading vermouth and the world's favorite Italian sparkling wines; CAZADORES® 100 percent blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; and other leading and emerging brands. For additional information, visit http://www.bacardiusa.com.
For additional information:
212-299-8976 / email@example.com
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@2014. BACARDÍ AND THE BAT DEVICE ARE TRADEMARKS OF BACARDI & COMPANY LIMITED.
SOURCE Bacardi U.S.A., Inc.