MIAMI and MARRAKESH, Morocco, Jan. 10, 2017 /PRNewswire/ -- TV Celebrity Stylist Model Entrepreneur Ela Pruszyńska and Moroccan-born Global Hotelier Nacer Tazi today announced a strategic alliance to form The World's First Loyalty Bracelet, Malik Von Hamsa, in an effort to recognize the value of loyalty worldwide. Both suffered from personal love tragedies that catapulted into the idea of a Loyalty Bracelet.
The Loyalty Bracelet is being launched at a time where the value of loyalty is being challenged worldwide. "Ongoing worldwide divorce statistics studies estimate that the divorce rate is hovering at over 50% not only for the US, but countries such as France, Spain, Portugal, Belgium, Hungary and Czech Republic. It's time to celebrate togetherness," said Ela Pruszyńska.
"We should celebrate loyalty not only with our families, but with our employees, our sports teams, our schools, our partners," added Tazi.
Each Loyalty Bracelet is handcrafted in Morocco using an adjustable, water resistant satin cord locked by the Hamsa, The Hand, in silver and 18K yellow/rose/white gold. In addition to the the signature red bracelet, the Loyalty Bracelet is also available in black, brown, and baby blue/pink for kids. It is meant to be gifted and never removed. The Hamsa symbolizes five universal pillars of loyalty:
- I am loyal to myself.
- I am loyal to family.
- I am loyal to love.
- I am loyal to friends.
- I am loyal to my purpose.
About Ela Pruszyńska
Ela has teamed-up with Discovery Channel, E! Entertainment Television and MTV to style and brand TV hosts throughout Latin America. She is currently working on a TV project with Miami-based vintage powerhouse C. Madeleine for a U.S. debut on Discovery Networks.
About Nacer Tazi
With an uncompromising entrepreneurial instinct and personal style, MVH Founder, Chairman and CEO, Nacer Tazi has been a transformative force in revolutionizing luxury hospitality in Morocco with a portfolio of luxury riads in Morocco. Tazi has defined "the scene" in Marrakesh and beyond, transforming simplicity to ultimate luxury.
After jetting transcontinentally in social and business circles, Pruszyńska and Tazi shared the same personal values and committed themselves to celebrating love & loyalty through the symbolic MVH bracelet. Together as the Loyalty Muses, Pruszyńska and Tazi have a masterplan to conquer and honor the value of loyalty worldwide.
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SOURCE Malik Von Hamsa