WorldStarHipHop Partners With Migos And Yung Rich Nation 'YRN' To Create 'Worldwide Rich,' A Limited Edition Capsule Exclusively Available At Footaction

Nov 23, 2015, 11:09 ET from Foot Locker, Inc.

LOS ANGELES, Nov. 23, 2015 /PRNewswire/ -- WorldStarHipHop, the largest urban entertainment site in the world, has partnered with Hip-Hop group Migos and their fashion label Yung Rich Nation (YRN) to create Worldwide Rich, a limited edition capsule celebrating the lifestyle of a global young entrepreneur. The collection is available in approximately 100 Footaction stores across the country and at http://www.footaction.com.

The collection pulls from WorldStarHipHop's global appeal and Migos' YRN plush colors and decadent designs. The six-piece collection includes one crew neck tee, one long sleeve, one hoodie, two hats, and a pair of joggers. Each piece in the collection has its own unique look consisting of cloud designs, roses, paisley pattern, along with color combinations, which include red, white, black, and gold, fusing both brands' love for the rich life.

"Collaborating with WorldStarHipHop for our first YRN collaboration collection was seamless. WorldStar is the leader in viral entertainment. They have a strong hold on the eyes and ears of the who's who in, and out of the industry. We couldn't think of a better partner to connect with to help spread the word of YRN, not only across the nation, but across the world," said Radue Watson, Director of Merchandising and Design. "What tops this collaboration off is the exclusive distribution with what I believe to be the leaders in the retail industry, Footaction. YRN and Footaction represent the same things. Footaction has a vision for their retail stores like no other, and they are pushing to be above the industry standard."

"Collaborating with Migos and the YRN brand was a lot of fun for us," said Lee "Q" O'Denat, Founder and CEO of WorldStarHipHop. "We share the same vision and understand that dressing a part is just as important as playing the part.  Through this collaboration we decided to capture Migos and WorldStar's lifestyle through product and use Footaction as a platform to communicate it."

"Our Footaction team is always looking for the newest and freshest lifestyle brands to offer our style-obsessed customers," said Ken Side, vice president, general manager for Footaction. "We've enjoyed collaborating with WorldStarHipHop, YRN and Migos to introduce the Worldwide Rich capsule collection.  We are excited to welcome them to our ever-expanding portfolio of today's hottest brands."

About Migos
Hip Hop rap trio based in Atlanta, Georgia. The group consists of Quavo, Takeoff, and Offset. The Migos brought you hit singles "Versace", "Fight Night" and most recent YouTube Video Award Nominated "One Time." For more information, please visit http://migosonline.com

About YRN
Yung Rich Nation is a fashion streetwear collection from Atlanta Based rap group Migos. YRN is a collection of separates, inspired by 90's hip hop fashion, and youth empowerment. The brand is an attempt to remind the youth to chase their dreams, because we are a real life example of living ours. The youth is the future and YRN is now!  For more information, please visit http://www.yungrichnation.com

About WorldStarHipHop
WSHH is a leading online destination for entertainment programming including original content, editorial programming, and user-submitted content. WSHH has also successfully launched off-site brand extensions such as WorldStar Clothing, an upcoming series with the Adult Swim Channel, as well as WorldStar Films, which currently has a film in development with Paramount Pictures. For further information, visit www.worldstarhiphop.com.

About Footaction
Footaction is part of Foot Locker, Inc., a specialty athletic retailer that operates more than 3,400 stores in 23 countries in North America, Europe, Australia, and New Zealand.  Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channel, including footlocker.com, Eastbay.com, and SIX02.com, the Company is a leading provider of athletic footwear and apparel.

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SOURCE Foot Locker, Inc.



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http://www.footaction.com