NEW YORK, Jan. 30, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Worldwide Enterprise Tablet Market Forecast
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Report & Market Overview
After nearly a decade of market struggles, tablets officially experienced a renaissance in 2010. Across the globe 2010 sales of tablets to consumers and businesses totaled 17.6 million units. End-users led the tablet charge seeking a mobile computing device that would afford them a more enhanced content consumption, productivity, and communications experience than offered by cellular phones. While consumers played an important role in the rebirth and success of tablets, another surprising user base quickly emerged when businesses around the world began implementing and supporting the devices. In past computing cycles the enterprise market has typically lagged the consumer sector due to the fact that businesses often must develop in-depth device deployment plans. Tablets, however, were rapidly embraced by businesses due to the productivity and efficiency gains the devices offer enterprise users, as well as the fact that tablets are an extremely convenient computing tool for many employees. Overall enterprise adoption progressed so quickly that Apple reported that 50% of Fortune 100 companies were using the iPad in some form by the end of Q2 2010. Fast forward a few months to the 4th quarter of 2010 and this figured had risen to 80% of Fortune 100 companies.
Tablet adoption in the enterprise is occurring for a variety of reasons, but the key driving factor has been the realization that tablets can greatly improve output. In fact, tablets offering real-time access to content, the internet, computing and communications tools, apps and productivity software, and other quality services are allowing small, medium, and large businesses alike to prosper and ultimately increase productivity.
Enterprises deploying tablets are also benefitting from the overall macro-trend towards mobility. In today's society, employees are frequently asked to travel or work from remote locations. Tablets, equipped with the power of mobile computing, have emerged as a critical device for managing and enabling remote employees. Mobile access to enterprise networks and cloud computing systems is allowing businesses to realize an enhanced ROI by equipping workers with the tools they need to succeed regardless of their physical location. Operating in this manner, remote employees can document ideas at any time, organize and schedule meetings or calls, review and edit documents while on the move, and make presentations and sales pitches even if an interaction occurs in an impromptu fashion.
Enterprise tablet adoption has not only spread across regions and company types (sizes), but also to a wide range of industries and sectors. Our analysis shows that significant adoption is currently underway in the retail, healthcare, industrial, education, government, finance, technology, legal, hospitality, and energy sectors. Keeping in mind the previously discussed benefits of tablets, our analysis indicates that enterprise adoption is unlikely to slow down in the near future and will continue to spread to other industries as prices drop, functionality increases, and new usage scenarios emerge. Exhibit 1: Worldwide Enterprise Shipment Tablet Forecast
The global market for enterprise tablets presents a significant new business opportunity for technology market participants. OEMs, service providers, app/software developers, and content producers/owners will all be able to take advantage of this rapidly growing market. However, those constituents seeking to participate in the enterprise tablet market will need a thorough understanding of the critical factors driving adoption, as well as the needs of business users. In general, enterprise users seek different qualities and functionality from computing devices as their needs differ from those of everyday consumers. Factors such as speed and performance, reliability, and integration with enterprise devices/systems tend to be "must-have" features for business users. IT departments and CTOs, meanwhile, often layout other sets of ground rules when deploying computing devices across the enterprise. Those companies that understand the requirements of enterprises will be in the best position to succeed in the enterprise tablet space. The remainder of this report will address the key trends and success factors impacting the enterprise tablet market and discuss the associated market size and growth rate of the opportunity.
Scope of StudyThe first chapter of this report introduces the market for enterprise tablets, provides a market definition and history, and briefly discusses key enterprise market developments. In chapter 2, the critical needs, drivers, and inhibitors of enterprise tablet adoption are discussed. The third section provides a detailed analysis of tablet adoption in the healthcare, government, retail, industrial, financial services, technology, legal, hospitality, and energy sectors.
Chapter 4 presents our Enterprise Tablet Market Forecasts and Analyses for the 2011 - 2016 time period. This chapter offers detailed data and forecasts at the industry (vertical market), geographic, vendor, and operating system level. In-depth quantitative statistics covering market shares, revenue opportunities, and tablet shipments are provided. In the fifth section the strategies of vendors targeting the enterprise tablet space are detailed, while chapter 6 presents our concluding remarks.
This report will answer the following questions:What are the keys to success for companies targeting and operating in the enterprise tablet space? What business models are currently manifesting?
What are the key drivers, inhibitors, and needs of the enterprise tablet market?
How is enterprise tablet adoption progressing in the healthcare, government, retail, industrial, financial services, technology, legal, hospitality, and energy sectors?
What challenges exist in the marketplace today?
What is the outlook for the enterprise tablet market going forward?
Executive Summary The following list details some of the major findings of our study.Worldwide Enterprise Tablet Market Forecast
businesses will increase quickly as enterprises and end-users alike realize the magnitude of the productivity gains that tablets can offer.
2. The enterprise tablet phenomenon is not confined to any one specific industry or business type (size). Instead, adoption is quickly progressing across a wide variety of vertical markets. In a little more than a year, tablets have made significant inroads into the following verticals - Industrial, Energy, Retail, Healthcare, Legal, Financial Services, Technology, Education, Hospitality, and Government. While these markets currently are leading adopters, demand will pick up in many additional sectors in the coming years.
3. The total cost of tablet ownership is a critically important factor to enterprises. Beyond the initial purchase expense, enterprises pay to deploy tablets to end-users, secure the devices, implement on-going device management programs, and for any repairs & feature upgrades. As a result TCO is often 5-8 times higher than the initial purchase price. Vendors that are able to offer end-users affordable TCO solutions will be in a position to secure market share.
4. In response to strong customer demand, enterprise tablet shipments will increase from 13.69 million units in 2011 to 96.38 million units in 2016. At a minimum, adoption levels will be in-line with the historical rates posted by smartphones, but also very likely to surpass such rates. Demand will initially be strongest in North America, although the highest growth (through 2016), is projected to come from emerging/developing regions.
Table of Contents CHAPTER 1: INTRODUCTION1.1 Overview1.2 Market Definition1.3 Market History1.4 The Difference Today1.5 Tablets vs. Smartphones (in the Enterprise)1.6 Tablets vs. Desktops, Notebooks, & Netbooks (in the Enterprise)
CHAPTER 2 – ENTERPRISE TABLET MARKET NEEDS, DRIVERS, & CHALLENGES
2.1 Enterprise Market Needs2.1.1 Device Management, Configuration, & Provisioning2.1.2 Security2.1.3 Access, Integration, Interaction2.1.4 More Direct Support of Windows & Microsoft Office2.1.5 Manufacturers may need Resellers2.1.6 Understand End-User Requirements2.2 Enterprise Tablet Market Drivers2.2.1 Fundamental Demand from Mobile & Remote Employees2.2.2 Corporate Design of Internal Productivity Apps for Employees2.2.3 Small and Mid-Size Business Demand2.2.4 Telecom Subsidies2.2.5 Cloud Services2.2.6 The Crackdown on Bring Your Own Device2.2.7 Streaming Capabilities & Other New Functions2.2.8 Executive Upgrades2.3 Enterprise Tablet Market Challenges & Inhibitors2.3.1 The High Cost For A 3rd or 4th Device2.3.2 Managing Data Across Devices & Operating Systems2.3.3 Content Consumption vs. Content Creation2.3.4 Audio / Video Recording & Corporate Leaks2.3.5 Challenges Related to the Device Replacement CycleWorldwide Enterprise Tablet Market Forecast2.3.6 OEM & Software Vendor Support for the Enterprise
CHAPTER 3 – KEY MARKETS FOR TABLET COMPUTERS
3.1 Education3.2 Tablets in Healthcare3.3 Tablets in the Government Sector3.4 Tablets in Retail3.5 Tablets in the Industrial Sector3.6 Tablets in the Financial Services Sector3.7 Tablets in the Tech Sector3.8 Tablets in the Legal Sector3.9 Tablets in the Energy Sector3.10 Tablets in the Hospitality Sector
CHAPTER 4: ENTERPRISE TABLET MARKET FORECASTS
4.1 Methodology4.2 Global Enterprise Tablet Market Forecasts4.2.1 Worldwide Enterprise Tablet Shipments by Region4.2.2 Worldwide Enterprise Tablet Market Share by Region4.2.3 Worldwide Enterprise Tablet Shipments by Vertical Market4.2.4 Enterprise Tablet Shipments in North America by Vertical Market4.2.5 Enterprise Tablet Shipments in Europe by Vertical Market4.2.6 Enterprise Tablet Shipments in Asia-Pacific by Vertical Market4.2.7 Rest of World Enterprise Tablet Shipments by Vertical Market4.2.8 Enterprise Tablet Vendor/OEM Market Share4.2.9 Enterprise Tablet Shipments by Vendor (Apple vs. Others)4.2.10 Global Enterprise Tablet Market Share by Operating System4.2.11 Worldwide Enterprise Tablet Shipments by Operating System4.2.12 Global Enterprise Tablet Market Share by Connectivity Technology4.2.13 Worldwide Enterprise Tablet Shipments by Connectivity Technology4.2.14 Global Enterprise Tablet Average Selling Price4.2.15 Global Enterprise Tablet Revenue by Vendor (Apple vs. Others)4.2.16 Worldwide Enterprise Tablet Revenue by RegionWorldwide Enterprise Tablet Market Forecast
CHAPTER 5 ENTERPRISE MARKET VENDOR STRATEGIES
5.1 Vendor Strategies – Apple5.2 Research-In-Motion (RIM)5.3 HP5.4 Samsung5.5 HTC5.6 Cisco
CHAPTER 6 – CONCLUSION
Total Pages: 65 List of Market Forecast Charts & Tables North America Europe Asia-PacificTo order this report:Portable Devices Industry: Worldwide Enterprise Tablet Market Forecast
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Nicolas Bombourg
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