NEW YORK, Jan. 21, 2016 /PRNewswire/ -- Worth New York is taking the personal shopping experience to a new level, debuting their new Spring 2016 collection exclusively by appointment in the new 5th Avenue Flagship Showroom and via proprietary virtual styling and shopping technology. A leader in the direct sales space, Worth offers private shopping to individuals with their own personal stylist at their flagship showroom or at hosted trunk shows throughout the country. This season, a new digitally focused promotional campaign accompanies the collection launch, featuring Elaine Irwin and Iris Van Berne, in a dynamic digital video shot at Spring Studios in New York.
Digital media and a debut video are the basis of the campaign this season, a new initiative for Worth New York. VP of Marketing Britany Larsen commented, "We have executed almost exclusively print advertising in the past; launching a collection with a digital campaign is a nod to how women are researching and shopping today."
Playing off of the design team's thinking, the creative forces at Badger & Winters engaged photographer Andreas Sjodin and shot a campaign that is a stylistic shift for Worth New York, featuring two dynamic models together, with movement and spirit, pairing the models personalities with favorites from the collection. Elegance is maintained, yet with a looser, relaxed feel, showcasing the upcoming season's key looks.
This strategy plays into Worth's website re-launch earlier this Fall. The Worth New York site exemplifies their motto "Fashion Gets Personal" by exploring the Worth New York experience – from the design process to stylist profiles, giving an insider's guide to all things Worth New York. Mirroring the new digital campaign, the W by Worth website embodies "Style Gets Social" using aggregation technology from social platforms to share life moments from stylists and clients alike.
Celebrating their New York roots, Worth recently opened a 5th Avenue Flagship Showroom in the famed Crown Building. Located in the penthouse, with spectacular Central Park views, the space facilitates the ultimate private shopping experience; the feeling of an old world salon in the most modern of settings. The more contemporary W by Worth Showroom is housed on the 6th floor. With soaring ceilings and architectural details such as a mirrored cube housing the dressing room, the space evokes a downtown loft or art gallery.
Worth has been rewriting the rules of the luxury personal shopping experience since 1991 and continues to bring its loyal clientele new ways to discover each collection. Both the debut digital magazine and campaign video may be viewed on the Worth website: www.worthnewyork.com .
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SOURCE Worth New York