Revenues and Revenue models:
We reported for Q1 that we have moved from a free service to a three-prong revenue model:
- WRAPmail PRO: 3rd party advertising revenue from WRAPmail's own advertising network and partner network(s). WRAPmail is the only company in the world that offer 3rd party advertising in regular emails.
- WRAPmail PRO+ and WRAPmail Enterprise: License revenue
- WRAPmail Super Affiliate program revenue
WRAPmail will report Q2, 2012 and YTD numbers for 2012 on August 15, 2012. Revenues will at that time show an increase of more than 750% for the first half of 2012 over all of 2011.
About 300 billion emails are sent everyday world-wide. We conservatively estimate that 90% of these are SPAM or Bulk emails leaving a potential market for WRAPmail of about 30 billion daily one-on-one emails. All free users' emails contain a minimum of six 3rd party advertisements. Users who do not want 3rd party ads pay a license fee for PRO+ of $50/user/year.
Note: WRAPmail Enterprise contains a campaign module where clients can send unlimited email campaigns which positions WRAPmail also in the mass/bulk email market. The main differentiator in WRAPmail Enterprise's Campaign Module over other bulk email providers is that our technology delivers the emails with images showing immediately without the user having to download.
WRAPmail had over 1,000 new PRO and PRO+ signups in the first half of 2012 and also have signed 3 Enterprise clients so far in 2012: RE/MAX KY, Wall-Street.com and The Automotive Resource Network.
New technology and design:
WRAPmail has released quite a few new solutions and designs so far in 2012 with the main focus being ease of use and simplicity:
- New Website
- New Dashboard (the back office used by clients)
- Security enhancements
- New WRAPmaker that includes hundreds of templates and also pairing email and social networks.
- Advertising network where users can advertise in PRO users' emails
- Affiliate network where users can make money with every email they send any way and on any client(s) they deliver to WRAPmail
We have also been very successful in our PR efforts and specifically want to mention the article published in the Huffington Post about how WRAPmail helps in the search for missing children.
The concept behind WRAPmail (WRAP) is to utilize the facts that almost everyone have websites, social network site(s) and also send emails every day. These emails can become complete marketing tools and help promote, brand, sell and cross-sell in addition to drive traffic to the website and conduct research. WRAPmail is available for free (with 3rd party ads) or for a small license fee at www.wrapmail.com. No routines change as users simply download a toolbar or routes emails via Google or WRAPmail's servers.
WRAPmail also helps search for missing children with every email sent by free users incorporating an RSS feed from the Center for Missing and Exploited Children – see http://www.huffingtonpost.com/rolv-e-heggenhougen/finding-missing-children_b_1540866.html
- WRAPmail PRO: Free solution with 3rd party ads.
- WRAPmail PRO+: Shared solution, $50/user/year, no 3rd party ads.
- WRAPmail Enterprise: Dedicated solution, $3,500/year plus $40/year per user.
Premade templates are currently available for major Network Marketing/Affiliate Marketing/MLM companies, Real Estate Agents, Business, Scenery, Sports, Holidays and Animals with Social Network Interface and personalization (image, text and links).
Clients can also make 100% custom WRAPS in the WRAPmail dashboard using the WRAPmaker.
Toolbars are available to use WRAPmail with Gmail, Hotmail, Yahoo Mail, AOL and Microsoft Outlook. Users of other email platforms can route their emails through WRAPmail's servers or use the built-in webmail feature in the WRAPmail dashboard.
WRAPmail has its own advertising network where users can advertise in other users' emails. The concept is a mix between similar models from Facebook and Google but the difference is our focus is email and not websites. An advertiser can have a free account and there's no usage requirement to become an advertiser. Advertisers simply create their ad in the WRAPmail Dashboard; pick City, State, Country and/or Industry of other users for placement of ads. WRAPmail also has a partnership with Market Leverage for utilization of their advertising inventory.
Affiliate Programs – "Make money with every email you send anyway"
Any user can sign up for one of our affiliate programs and earn up to 25% lifetime commission. Commissions are earned on any business delivered to us by the affiliate but the main focus is to share the 3rd party advertising revenue generated from the regular emails sent by our users.
Forward-looking statements and risks and uncertainties
Matters discussed in this press release contain forward-looking statements. The words "anticipate," "believe," "estimate," "may," "intend," "expect," and similar expressions identify such forward-looking statements. Expected, actual results, performance, or achievements could differ materially from those contemplated, expressed, or implied by the forward-looking statements contained herein. Forward-looking statements are subject to a number of risks and uncertainties, including but not limited to, risks and uncertainties associated with, among other things, the impact of economic, competitive, and other factors affecting our operations, markets, products, and performance. For more complete information regarding our business and financial condition, you may access our filings at otcmarkets.com. The matters discussed in this press release should not be construed in any matter, shape or form as indicative of the future value of the Company's common stock or its future financial condition.
WRAPmail Investor Relations:
Phone: (954) 591-8742
SOURCE WRAPmail, Inc.