NEW YORK, May 30, 2017 /PRNewswire/ -- Tapout Body Sprays, a new line of six high-performance scents, is the latest launch for the premier fitness brand Tapout®. The Tapout Body Sprays Collection are now available at Walmart stores and inspires every individual to push the boundaries and ignite the strength needed to break through barriers.
As a brand ambassador for Tapout Body Sprays, WWE Superstar John Cena will appear in an action-packed ad campaign and bring to life what the brand represents – discipline, determination and motivation – through exclusive digital content on WWE and Tapout channels, event sponsorships, as well as TV and in-store advertisements. The six performance body sprays come in a diverse range of scents from refreshing and crisp to spicy and musk – including Defy, Victory, Fuel, Focus, Core, and Control. Easy-to-use and high-quality, they are suitable for any occasion for men of all ages.
"Motivation, discipline and determination are three values at the core of everything I do on both a personal and professional level," said Cena. "Whether it's after a workout, or before an event, Tapout Body Sprays are a great addition to my every day routine."
Cena is an actor, producer, host, entrepreneur and WWE Superstar. In addition to his work in the community, he is a powerhouse on social media with more than 43 million Facebook fans, making him the most popular active U.S. athlete on Facebook. He is also one of the most followed athletes on Twitter and Instagram with 9 and 6 million followers respectively. Cena devotes much of his time working on behalf of numerous charitable causes. He is Make-A-Wish's most requested wish granter of all time and the only celebrity to grant 500 wishes. He is also committed to Susan G. Komen and has helped raise more than $2 million for breast cancer research and awareness. Cena is a longtime supporter of the U.S. military, recently recognized by USO Metro as the recipient of their 2016 Legacy of Achievement Award. He also starred in Ad Council's 2016 Love Has No Labels campaign, 'We Are America' to further the message of acceptance and love for all communities across the United States.
"Tapout Body Sprays put you directly in the moment of action, drive you to defy the odds and step up your game," said Nelson Miranda, Vice President of Marketing, Global Fragrance at Elizabeth Arden. "As a man who exemplifies passion, confidence and motivation, John Cena is the ideal partner for Tapout Body Sprays. He knows what it takes to keep pushing forward no matter the obstacle."
"We are excited to launch Tapout into the personal care space," notes Natasha Fishman, EVP of Marketing at Authentic Brands Group, who, in partnership with WWE, owns the Tapout brand. "Extending the brand into body sprays is a great next step for Tapout as it directly correlates to its brand essence which is to inspire the athlete in every individual."
Tapout Body Sprays are launching at WalMart stores and www.walmart.com in late May 2017 ($7.98).
Tapout and the Tapout Logo are trademarks of Tapout, LLC and used under license.
About Revlon, Inc.
Revlon has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and hair care. Since its breakthrough launch of the first opaque nail enamel in 1932, Revlon has provided consumers with high quality product innovation, performance and sophisticated glamour. In 2016, Revlon acquired the iconic Elizabeth Arden® portfolio of brands, including its leading designer, heritage and celebrity fragrances. Today, the Revlon Beauty's Group's diversified portfolio of brands is sold in approximately 150 countries around the world in most retail distribution channels, including mass, salon and prestige. Revlon ranks among the top 20 global beauty companies, with product offerings in color cosmetics, skincare, hair color and care, beauty tools, men's grooming products, anti-perspirant deodorants and other beauty care products fragrances under brands such as Revlon, Elizabeth Arden, Revlon ColorSilk, Revlon Professional, American Crew, Almay, Mitchum, Cutex, Elizabeth Taylor, Britney Spears, Juicy Couture, Curve, John Varvatos and Christina Aguilera. Please visit http://www.revlon.com for the latest news and information about Revlon and its brands.
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company which owns a global portfolio of fashion, sports, celebrity and entertainment brands. Headquartered in New York City, ABG manages, elevates and builds the long-term value of more than 25 consumer brands by partnering with best-in-class manufacturers, wholesalers and retailers. Our brands span a global retail footprint of more than 1,400 doors across luxury, specialty, outlets, department stores, ecommerce, mid-tier and mass channels. ABG is committed to transforming brands by delivering compelling product, content and immersive brand experiences. We plan and activate innovative marketing strategies to drive the success of our brands across all platforms including social and digital media, print, OOH, in-store and PR.
ABG's global portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, Dr. J®, Thalia®, Greg Norman®, Michael Jackson® (managed brand), Aéropostale®, Juicy Couture®, Jones New York®, Judith Leiber®, Frederick's of Hollywood®, Adrienne Vittadini®, Taryn Rose®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, Above The Rim®, Hind®. www.abg-nyc.com
WWE, a publicly traded company, is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming reaches more than 650 million homes worldwide in 20 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is now available in almost all international markets other than the People's Republic of China and embargoed countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.
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SOURCE Elizabeth Arden; Tapout Body Sprays