WYPALL* Brand to Sponsor the WYPALL* 200 Powered by Kimberly-Clark Professional at Phoenix International Raceway
Global brand builds on NASCAR momentum with track partnership
PHOENIX, April 5 /PRNewswire/ -- Phoenix International Raceway (PIR) President Bryan R. Sperber has announced that Kimberly-Clark Professional and its WYPALL* Brand of heavy duty and general purpose cleaning wipers will be the title sponsor of the track's November NASCAR Nationwide Series race. The WYPALL* 200 Powered by Kimberly-Clark Professional is the first such race entitlement partnership for WYPALL* in NASCAR.
The WYPALL* 200 Powered By Kimberly-Clark Professional will be the feature event for the third day in PIR's November race weekend, the Southwest's annual fall celebration of championship-themed NASCAR racing. With the Nationwide Series title on the line, the green flag will drop on the WYPALL* 200 at 2:30 p.m. MST on Saturday, November 13.
"By partnering with an incredible facility like Phoenix International Raceway, we've taken a huge step forward with the brand's involvement in motorsports," said Stephanie Rossignol, Director for WYPALL* Wipers. "The race will play a major role in letting consumers know about our industrial wiping products, which are used by countless race teams to clean the toughest, most stubborn messes. This is an excellent fit for the brand and this sponsorship opportunity is central to our consumer outreach and brand-building efforts."
"Our team is extremely pleased to welcome Kimberly-Clark Professional and the WYPALL* brand to the PIR family of corporate partners," Sperber said. "We look forward to working with Kimberly-Clark Professional to host a thrilling event for NASCAR fans at Phoenix International Raceway this November."
The WYPALL*200 Powered by Kimberly-Clark Professional will launch with an in-market media tour featuring the crew chiefs from the WYPALL* Wipers Crew Chief Challenge. Jeff Hammond, winner of two NASCAR Cup championships and one Daytona 500 as a crew chief for Darrell Waltrip in the 1980s, will serve as official spokesperson for the media events, scheduled during the April NASCAR weekend at Phoenix International Raceway. Other WYPALL* Wipers crew chiefs include Todd Berrier, crew chief of Jeff Burton's No. 31 Caterpillar Chevrolet for Richard Childress Racing, and Frank Kerr, crew chief of Marcos Ambrose's No. 47 Kleenex Toyota for JTG/Daugherty Racing.
Fans can visit the WYPALL* Wipers Facebook (http://www.facebook.com/wypallwipers) and Twitter pages (www.twitter.com/wypallracing) for race information and special promotions from the brand and PIR for the November event.
Phoenix International Raceway's corporate partners include: Bashas' Supermarkets, Chevrolet, Coca-Cola, DeWALT, Ford, Gatorade, Hensley-Anheuser Busch, Kimberly-Clark Professional/WYPALL*, Lucas Oil, Sprint, SUBWAY, Toyota, Amkus, Banner Health, Beaudry RV, Crown Royal, F1 Race Factory, Goodyear Tire & Rubber, the Greater Phoenix Convention & Visitors Bureau, Manheim, New Holland North America, O'Reilly Auto Parts, Rhythm Liqueur, Safety-Kleen, ServiceMaster Clean, Southwest Ambulance, the Southwest Valley Chamber of Commerce, Sunoco, and UPS.
Tickets for the November 13 WYPALL* 200 Powered By Kimberly-Clark Professional and all other events throughout the November NASCAR event weekend at Phoenix International Raceway will be available for purchase on Thursday, April 8.
Tickets for the April 10 SUBWAY Fresh Fit 600™ – with prices as low as $25 – and all other events throughout the first NASCAR event weekend of 2010 at Phoenix International Raceway are available now at www.phoenixraceway.com or by calling 1-866-408-RACE (7223).
About Kimberly-Clark Professional
Kimberly-Clark Professional is an indispensable business partner, delivering leading-edge health, hygiene and productivity solutions that provide tangible value every day, everywhere. Known for innovative, quality solutions for away-from-home washrooms, "clean" and "industrial" manufacturing environments, and DIY settings, the global brands of Kimberly-Clark Professional include Kleenex, Scott, Kimcare, WYPALL*, KleenGuard, and Kimtech. Kimberly-Clark Professional, located in Roswell, Ga., is one of Kimberly-Clark Corporation's (NYSE: KMB) four business segments and can be visited on the web at www.kcprofessional.com.
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people – almost a quarter of the world's population – trust K-C brands and the solutions they provide to enhance their health, hygiene and well being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries.
About WYPALL* Wipers
Since 2004, WYPALL* Wipers has been affiliated with some of racing's top teams. Offering heavy-duty (or extended use) to versatile light-duty towels, WYPALL* Wipers provide race teams with a number of products that demonstrate strength and durability. Defeating the toughest of challenges, from absorbing tough grease and oil to wiping down windshields without leaving residue behind, WYPALL* Wipers continue to offer performance, value and versatility.
The WYPALL* Wipers Crew Chief Challenge will continue throughout the 2010 season and spotlight the men behind the machines. The Season ending chase for the coveted WYPALL* Wipers Crew Chief of the year will culminate in Phoenix on Nov. 14th. For more information on all of the WYPALL* Brands programming and products, log on to www.wypall.com.
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Daryl Q. Wolfe
SOURCE Phoenix International Raceway
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