X-Change Corp Appoints Drue Young as Vice President of Product Development; First Television Campaign for Phytiva Brand Line of Products is Scheduled for the First Quarter of 2013
DALLAS, Jan. 9, 2013 /PRNewswire/ -- X-Change Corp (NASDAQ OTC: XCHC), a U.S. boutique company whose niche is extract-based cosmeceutical and nutraceutical solutions through its Phytiva brand product line, announced today that Drue Young has been named Vice President of Product Development.
Mr. Young's experience as creative director and a designer for high-profile companies and clients in the entertainment and Fortune 500 companies, gives the Company the additional focused in-house expertise to move much faster in its new product launches. Mr. Young has previously worked with companies such as Wells Fargo Bank, Bank of America, Credit Suisse First Boston, H&R Block, Chevrolet, KIA Motors, Scion, Touchstone Pictures, Discovery Channel, SFGate.com, Universal Music Group, Wahlburgers, and rappers/actors Ice Cube, Snoop Dogg, and The Game. Drue's most recent work includes BET's "Second Coming: Will Black America Vote," a two-part documentary of President Barack Obama, which aired in September 2012.
Mr. Young has already hit the ground running, as he has been responsible for developing the previously announced Phytiva television commercials, which are slated to air early this year. Mr. Young will be responsible for releasing Phytiva's first product line into the multi-billion dollar over-the-counter cosmeceutical and nutraceutical markets through these television commercials. The global over-the-counter market is estimated at well over several hundred billion dollars per year. The Phytiva Brand of products will have several economies of scale in this massive industry, which is designed to merit success and recognition for its shareholders.
The TV commercials will communicate Phytiva's products, mission, and unique brand-specific quality to viewers to actively provide Phytiva products across a broad, family-based demographic. Phytiva's main objective is to increase national recognition and to be accepted into the mainstream over-the-counter cosmeceutical and nutraceutical markets.
"We are very pleased to have Drue Young as the new Vice President of Product Development for the Company beginning with the Phytiva Brand. Drue's experience and character makes him an important asset because he is an addition who can deliver tangible results for our growing team. As it is of paramount importance to release the Phytiva Brand of Products swiftly and efficiently, we are confident that Drue is the perfect person to make this happen. We all look forward to the television commercials and the initial Phytiva Products being released early this year," stated Robert Kane, President of X-Change Corp.
We are among the leading experts specializing in developing all natural, organic, bio-hemp health, beauty, and cosmetic products. Our philosophy is to bring the best products possible to the entire world, to help improve and promote a healthier, natural way of life. Superior products are born from scientific data and research, and we have come to a new and innovative understanding to our product development.
Forward Looking Statements
This Press Release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. A statement containing works such as "anticipate," "seek," intend," "believe," "plan," "estimate," "expect," "project," "plan," or similar phrases may be deemed "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Some or all of the events or results anticipated by these forward-looking statements may not occur. Factors that could cause or contribute to such differences include the future U.S. and global economies, the impact of competition, and the Company's reliance on existing regulations regarding the use and development of cannabis-based drugs. X-Change Corp. does not undertake any duty nor does it intend to update the results of these forward-looking statements.
SOURCE X-Change Corp
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