XANGO Founder Aaron Garrity Moves to No. 2 Spot on POWER 50 List of Most Influential People in Global Direct Sales

DirectSellingLive.com Recognizes Garrity's Brand Vision, International Growth and Technology Innovation

30 Nov, 2010, 16:13 ET from XANGO, LLC

LEHI, Utah, Nov. 30, 2010 /PRNewswire/ -- XANGO, LLC Founder and Board Chairman Aaron Garrity today was ranked in the 2nd spot on the 2010 POWER 50 list of the most influential people in global direct sales by DirectSellingLive.com, a leading industry resource.  DirectSellingLive.com's annual POWER 50 recognizes the people and organizations that have had the greatest impact in direct selling over the past 12 months while moving the business forward by giving back to the industry and world communities through social, economic and environmental efforts.

"Aaron Garrity has become a change agent in global direct sales and XANGO is leading a transformation in the business," said DirectSellingLive.com Founder and CEO Keeper Catran-Whitney.  "XANGO is a creative, innovative company and, in just eight years, it has become a respected international brand.  XANGO was the first direct sales company to utilize social media as a central marketing and distributor dialogue-building tool, which sparked increased engagement with a younger demographic.  And Aaron continues to invest in new platforms to converse with and listen to those in the field, like his blog on AaronGarrity.com."

"Aaron's brand vision, leadership and use of technology have moved him up the POWER 50 ranks.  XANGO is in good hands with Aaron Garrity," said Catran-Whitney.

"We're honored by Aaron's ascent to the top of DirectSellingLive.com's POWER 50.  This achievement is shared with every one of our distributors worldwide.  Since the founding days of XANGO, Aaron and his partners have made innovation a core ingredient in our service to the field.  The founding vision of XANGO was to be a company that listened to distributors and responded to their changing needs.  Aaron has led that kind of dedication and responsiveness and it's made a real difference for those who choose XANGO," said XANGO President and CEO Robert Conlee.

In his announcement of the POWER 50, Catran-Whitney noted that Garrity, who ranked 7th on the 2009 list, last year was also recognized by the Harvard Business Review as one of the top innovative entrepreneurs in a six-year study on innovators and what sets them apart from other business leaders.

Garrity was recognized by Ernst and Young in 2006 as a National Entrepreneur of the Year finalist and named the 2008 CEO of the Year by Utah Business Magazine.  He is a board member for the Direct Selling Association and also serves on the CEO Council of the World Federation of Direct Selling Associations.


A leading global nutrition company, XANGO, LLC is a recognized leader in health and wellness products. Currently expanding into a wider range of botanicals, XANGO was the first company to market a premium mangosteen beverage, XANGO® Juice, to consumers worldwide. Its roster of premium, functional products now includes XANGO 3SIXTY5™, a whole food nutrition multi-vitamin, Glimpse® Topical Skin Nutrition, eleviv™ for natural, youthful vigor and Juni™ Family Care with natural, toxin-free personal care products for the entire family. XANGO is privately-owned and powered by a global network of more than 1 million independent distributors in the U.S. and more than 30 international markets such as Canada, Mexico, Japan, Germany and Malaysia. For details, visit http://www.xango.com.