Xzibit & Extreme Music Lock 'N' Load a Full Clip of High Caliber Surface-to-Ear Urban Ammo VIDEO MASTERMIND MATT ALONZO DIRECTS THE WORLD'S FIRST MUSIC VIDEOS PRODUCED EXCLUSIVELY FOR A PRODUCTION MUSIC LIBRARY

LOS ANGELES, April 12, 2011 /PRNewswire/ -- EXTREME MUSIC, the production music arm of Sony/ATV Music Publishing, releases Urban Ammo 2, it was announced today by Russell Emanuel, CEO and President of Extreme Music.  The release is produced, composed and performed by Xzibit, multi-platinum heavyweight of the MTV generation.

Urban superstar Xzibit is renowned as a frontline artist and, although this project is aimed primarily at professional music users, two of the forty tracks - "Man on the Moon" and "What It Is" - are currently available to the public via iTunes.  Additionally, in an Industry first, two promotional videos will support a Production Music Library release.  

The chart-worthy videos for "Man on the Moon" and "What It Is" are directed by street legend Matt Alonzo and feature Xzibit and protege Young De.  Alonzo has been in the directing chair for such artists as Soulja Boy, Far East Movement, The Game, Chris Cornell, Ice Cube, Xzibit, Cypress Hill and others and has collectively racked up over 80 million views for his work.  The world premiere of both "Man on the Moon" and "What It Is" will be Wednesday, April 13, on Extreme's YouTube channel (www.youtube.com/extremeallaccess) and Extreme's Facebook page (www.facebook.com/extrememusic).

"Working with Extreme has been a wonderful experience.  The music created for Urban Ammo 2 has been collaboration with artists whom I feel are the next generation of stars in Hip Hop, R&B and Rock," said Xzibit.  "Unleashing these tracks is gonna wreak some havoc!"

"For those in-the-know Xzibit always delivers. This arsenal of killa beats 'n' hooks are a tough as nails Hip Hop Hitzkrieg," said Emanuel.  "My advice: You better take cover; it's a full on sonic drive by."

About Xzibit:

XZIBIT made his name in the rap world at a young age after releasing his buzz album, At the Speed of Life, featuring the classics "Paparazzi" and "Foundation." His follow up, 40 Dayz and 40 Nightz, released the groundbreaking video for "What U C is what U Get." His third album, Restless, went platinum off the heels of the success of the Xzibit/Snoop Dog collaboration "B Please" and the hit "X." Numerous tours with such acts as Eminem, Dr. Dre, Snoop Dog, Linkin Park and countless others as well as two additional Gold albums, Man Vs. Machine and 2004's Weapons of Mass Destruction, have cemented Xzibit's place in rap history.  

In addition to his groundbreaking music, Xzibit has make his mark in film and TV with appearances in 8 Mile, XXX: State of the Union, Derailed, Gridiron Gang, X-Files: I Want to Believe, Bad Lieutentant, Dexter and CSI:Miami.  He also showcased his charm and personality as host of the hit MTV reality show Pimp My Ride, which is broadcasted in over 40 countries.

About Extreme Music:

World-renowned as the "Bad Boys of the Industry," Extreme, the Production Music Library arm of Sony/ATV Music Publishing, have made it their duty to change the face of library music. Since exploding onto the scene in 1997 these production music zeitgeists have consistently delivered an industry-quaking catalogue that leaves their competition sleeping with the lights on and establishes them as the undisputed masters in their field. Their unrivalled A-list packed roster famously boasts names such as Quincy Jones, Hans Zimmer, Snoop Dogg, Rodney Jerkins, Robbie Nevil, Junkie XL, Paul Oakenfold, Mark Mothersbaugh and Vince Clarke to name a few.

Users addicted to Extreme include music supervisors for hit shows such as Glee, Mad Men, 30 Rock, Entourage, It's Always Sunny in Philadelphia, The Office and Gossip Girl; blockbusters and trailers including The Fighter, Hop, Avatar, Twilight Saga: Eclipse, Inglourious Basterds, Inception, and the Harry Potter series; and memorable advertising campaigns for Coca Cola, EA, Virgin Atlantic, Phillips, Stolichnaya, Ford, Puma and AT&T.  For more information, go to www.extrememusic.com

About Young De

Recognized as a protege of Kurupt and B-Real and known for his collaborations with high profile artists such as Xzibit, Cypress Hill, and Snoop Dogg, Demrick aka Young De released his debut mixtape, Audio Hustlaz Vol. 1 with DJ Skee, in February 2008. His follow up mixtape, Homeland Security with Shady/Interscope Artist CA$HIS, was released in November 2008 and featured DJ Whoo Kid as host and guest artists including B-Real, Kurupt, Freeway, Royce Da 5'9", and Crooked I.  In 2009, Young De was a part of two major independent releases - B-Real's solo album Smoke N Mirrors, which he was featured on five of the 15 tracks, and DJ Muggs' Soul Assassins intermissions album. "Figure it out," the single from Soul Assasins, featured young De and Xzibit and has scored more than one million views on Youtube.  In 2010, Young De was featured on Cypress Hill's "It Ain't Nothing" on their EMI/PRIORITY release Rise Up. Young De's most recent release, De is for Demrick Mixtape, was presented by Onsmash.com and DJ Fingaz.  He has also formed a great working relationship with Matt Alonzo/Skee.TV, shooting four videos and promoting their current project that was released in November 2010.

Media Contacts for Extreme Music:
Joe Schneider/Jessica Erskine, Rogers & Cowan
310.854.8140/8129
jschneider@rogersandcowan.com
jerskine@rogersandcowan.com

SOURCE Extreme Music



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