Yandex Adds AI-based Personal Recommendations to Browser

Jun 09, 2016, 13:00 ET from Yandex

MOSCOW, June 9, 2016 /PRNewswire/ --

Yandex has built its personalised content recommendation technology Zen into Yandex Browser on all platforms in 24 countries and 15 languages. This is the first time when a browser offers personally targeted content recommendations for each individual user right in the new tab. Based on artificial intelligence technologies, Zen uses the company's vast global web index to pick stories, images, videos and other content for its infinite recommendations stream.

The intelligent content discovery feed in Yandex Browser delivers personal recommendations based on the user's location, browsing history, their viewing history and preferences in Zen, among hundreds of other factors. Zen uses natural language processing and computer vision to understand the verbal and visual content on the pages the user has viewed, liked or disliked, to offer them the content they are likely to like. To start exploring this new internet experience, all one needs to do is download Yandex Browser and give Zen some browsing history to work with. Alternatively, liking or disliking a few websites on Zen's start up page will help it understand your preferences on the outset.

Zen is currently available both in Yandex Launcher and Yandex Browser for iPhone, as well as Windows and Android devices. It can also be easily integrated into third-party mobile applications, such as browsers or launcher apps, and offers great monetisation potential for OEMs, app developers, and mobile carriers. To find out about Yandex Zen's integration opportunities, visit http://www.yandex.com/discovery/ and read more about this technology on our blog.

About Yandex

Yandex (NASDAQ: YNDX) is an information technology company that provides user-centric products and services based on the latest innovations in information retrieval, machine learning and artificial intelligence research to a worldwide customer audience. The company currently operates in nine countries with offices in 17 locations, including Moscow, Saint Petersburg, Berlin, Amsterdam, Lucerne, Istanbul and Shanghai.

SOURCE Yandex